Temporary Influencer Marketing Manager

Hasbro

2d • Onsite

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. As a Temporary Influencer Marketing Manager, you will lead the day-to-day creator operations for our ambitious AAA titles, EXODUS and Warlock.

Requirements

• 4–6 years of experience in influencer marketing, creator management, or digital marketing.
• Proven experience accomplishing influencer campaigns from planning through reporting.
• Strong understanding of the gaming creator ecosystem and platform dynamics (Twitch, YouTube, TikTok, X).
• Experience with influencer tools such as CreatorIQ, StreamHatchet, or similar platforms.
• Excellent communication and relationship management skills.
• Highly organized and diligent, with the ability to manage multiple campaigns simultaneously.
• Data-driven approach with the ability to interpret performance metrics and tell a clear story.
• Passion for games and a deep appreciation for how creators build player communities and culture.

Nice To Haves

• Experience working with AAA gaming franchises.
• A background in content creation or a network of industry contacts.
• Knowledge of current trends in digital marketing and social media.

Responsibilities

• Accomplishing and scaling global influencer and creator programs that drive awareness and engagement.
• Partnering closely with brand, social, community, and product teams to integrate creator strategies across the marketing funnel.
• Building and maintaining positive relationships with creators, agencies, and talent managers.
• Managing creator outreach, onboarding, briefing, and activation timelines.
• Coordinating creator programs including early access, content drops, and launch moments.
• Supporting creator participation in key events such as reveals, hands-on previews, and global events.
• Tracking and analyzing campaign performance across key platforms.
• Delivering regular reporting on creator activations and providing insights and recommendations.

Benefits

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Employee Stock Ownership Plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed