Influencer Marketing Manager

Prenetics

14h

About The Position

Prenetics is a leading health sciences company focused on consumer health, which went public on NASDAQ in 2022. IM8 is their newest venture, a health and wellness brand co-founded with David Beckham, launched in 2024. IM8 has become one of the fastest-growing supplement brands globally within six months, with its flagship product, Daily Ultimate Essentials, trusted by over 470,000 customers. The company is hiring an Influencer Marketing Manager to build and lead IM8's creator economy engine, covering paid creator partnerships, organic ambassador programs, and a TikTok Shop affiliate network. This is a senior role reporting to the VP of Growth, involving management of significant budgets, negotiation with top talent agencies, and shaping the influencer strategy to drive substantial company growth.

Requirements

4+ years in influencer marketing, creator partnerships, or talent management
At least 3 years in a leadership role
Proven experience managing eight-figure influencer/creator budgets with measurable ROI
Deep TikTok Shop fluency — experience building or scaling an affiliate programme and understanding GMV economics
Experience working with athlete or celebrity talent and their management teams
Strong commercial acumen — thinking in P&Ls, unit economics, and CAC
Track record in DTC / subscription commerce, ideally in health, wellness, sports nutrition, or beauty
Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)
Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alike
Builder mentality — experience hiring teams, setting up processes from scratch, and thriving in fast-moving environments
Active, fluent daily AI tool usage is mandatory

Nice To Haves

Scaled a creator programme from zero to thousands
Know TikTok Shop inside and out
Experience activating world-class athlete talent

Responsibilities

Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers.
Develop standardised rate cards, creative briefs, and performance benchmarks for every tier.
Negotiate contracts and manage relationships with talent agencies, managers, and creators directly.
Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier.
Brief and quality-control content at scale while preserving authentic creator voice.
Architect and scale a 1,000+ creator affiliate programme on TikTok Shop.
Set commission structures, bonus incentives, and GMV targets that drive profitable growth.
Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding.
Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works.
Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices.
Design and run an always-on ambassador programme that turns genuine fans into brand advocates.
Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale.
Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term.
Create a self-serve creator portal with brand assets, briefs, and affiliate tools.
Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns.
Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification.
Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments.
Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification.
Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools.
Build reporting dashboards and weekly performance reviews for leadership.