Manager Influencer Marketing

Hilton • McLean, VA

14h • $85,000 - $120,000 • Onsite

About The Position

This role will be based at our corporate office in McLean, VA. This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Influencer Marketing you will support the team in influencer strategy development and execution of creator, influencer and celebrity partnerships that support Hilton's portfolio. On the Influencer Marketing team reporting to the Senior Manager, Influencer Marketing, you will work on projects including paid, owned and earned strategy development for Enterprise and Brand campaigns, content creator programming, the implementation and execution of our process across corporate, hotel, agency and partner teams and other projects that add cultural fuel to Hilton's marketing overall. This is an opportunity to develop and grow a critical function for Hilton and its brands.

Requirements

• Five (5) years of work experience in influencer marketing, talent management, social or digital.
• Experience leading breakthrough, dynamic campaigns and programs to deliver on business objectives.
• Strong skill to collaborate internally and externally, building positive relationships in a matrixed environment.
• Creative and proactive thinker with a passion for developing and delivering big ideas.
• Have a pulse of the latest influencer marketing trends. You know who the rising creators are, content types that are resonating and the brands doing it well and why.
• Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.)

Nice To Haves

• Bachelor's Degree
• Interest in and passion for leading others.

Responsibilities

• Support Hilton's influencer marketing plans by leading campaign delivery from end-to-end. This includes pre-planning (e.g., creator sourcing, scoping, budgeting, coordination), activation (e.g., briefing, creative development, media amplification) and post campaign needs (e.g., asset management, reporting).
• Establish foundational processes within teams while being transparent and setting expectations.
• Use expertise in the creator space to identify and evaluate creators for partnership, while being mindful of Hilton's priorities, social trends and upcoming cultural moments.
• Manage communication across teams including leading talent-facing briefing calls, concepting with our agencies and guiding hotels on influencer best practices.
• Support the production of influencer reports, adhering to our measurement framework and helping to translate performance into a business impact story.
• Lead campaign execution and fulfill media deliverables for brand, commercial and audience-led influencer campaigns and programs.
• Oversee execution of “always-on” content creator programming.
• Work closely with Regional Marketing on commercial priorities, leveraging creators to drive consideration for our hotels and destinations.

Benefits

• 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services
• Crisis concierge – Offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO)
• Health & welfare benefits – Variety of health plans that keep you and your family covered
• Financial security for your future – Retirement plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree