Influencer Marketing Manager
About The Position
Good American is seeking an Influencer Marketing Manager to lead and evolve their influencer strategy. This role will drive impactful partnerships that amplify the brand voice and connect with the community authentically. The manager will play a key part in shaping the brand's digital presence, partnering with top talent and creators to drive both brand awareness and business growth. Good American is a fully inclusive fashion brand, launched by Emma Grede and Khloé Kardashian, committed to challenging industry norms by empowering all women to feel sexy and confident, offering quality, style, and substance in every size (00-32).
Requirements
- 4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
- Proven experience owning influencer as a measurable, revenue-driving channel
- Strong expertise in TikTok Shop and affiliate marketing ecosystems
- Experience leading influencer events, community building, or experiential activations
- Deep understanding of UGC and how it translates into high-performing paid media
- Experience negotiating directly with agents and managing contracts end-to-end
- Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
- Analytical mindset with the ability to translate performance data into actionable strategy
- Highly organized, proactive, and comfortable operating in a fast-paced, high-growth environment
Responsibilities
- Own and lead the influencer marketing channel as a core revenue driver, with accountability across engagement, traffic, and conversion (CVR)
- Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels
- Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators
- Own and grow TikTok Shop and affiliate partnerships in close collaboration with eCommerce and Performance Marketing teams
- Partner with Paid Media to source and deliver high-performing UGC for ad creative, ensuring continuous testing and optimization
- Oversee all influencer and UGC placements, ensuring consistent brand storytelling across channels
- Build and manage relationships directly with talent and agents, negotiating partnerships, deliverables, and contracts
- Identify and activate culturally relevant talent, spanning established, emerging, and international influencers
- Lead community initiatives and events, creating opportunities for deeper brand engagement with influencers, customers, and cultural tastemakers
- Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact
- Translate community and event activations into content and performance opportunities across social and paid channels
- Stay deeply tapped into popular culture, digital trends, and platform evolution to inform strategy and talent selection
- Collaborate cross-functionally with Brand, Creative, PR, and Performance teams to ensure cohesive execution across all touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
