Influencer Marketing Manager

Good American • Beverly Hills, CA

1d

About The Position

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power, offering quality, style, and substance in every size from 00-32. Launched in October 2016 by Emma Grede and Khlo
Kardashian, the brand aims to empower all women to celebrate their bodies with confidence through high-quality designs in all sizes, starting with denim and expanding into ready-to-wear, swim, and accessories. Good American is seeking an Influencer Marketing Manager to lead and evolve its influencer strategy, driving impactful partnerships that amplify the brand voice and connect with its community authentically. This role is crucial in shaping the brand's digital presence, partnering with top talent and creators to drive both brand awareness and business growth.

Requirements

• 4 6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
• Proven experience owning influencer as a measurable, revenue-driving channel
• Strong expertise in TikTok Shop and affiliate marketing ecosystems
• Experience leading influencer events, community building, or experiential activations
• Deep understanding of UGC and how it translates into high-performing paid media
• Experience negotiating directly with agents and managing contracts end-to-end
• Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
• Analytical mindset with the ability to translate performance data into actionable strategy
• Highly organized, proactive, and comfortable operating in a fast-paced, high-growth environment

Responsibilities

• Own and lead the influencer marketing channel as a core revenue driver, with accountability across engagement, traffic, and conversion (CVR)
• Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels
• Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators
• Own and grow TikTok Shop and affiliate partnerships in close collaboration with eCommerce and Performance Marketing teams
• Partner with Paid Media to source and deliver high-performing UGC for ad creative, ensuring continuous testing and optimization
• Oversee all influencer and UGC placements, ensuring consistent brand storytelling across channels
• Build and manage relationships directly with talent and agents, negotiating partnerships, deliverables, and contracts
• Identify and activate culturally relevant talent, spanning established, emerging, and international influencers
• Lead community initiatives and events, creating opportunities for deeper brand engagement with influencers, customers, and cultural tastemakers
• Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact
• Translate community and event activations into content and performance opportunities across social and paid channels
• Stay deeply tapped into popular culture, digital trends, and platform evolution to inform strategy and talent selection
• Collaborate cross-functionally with Brand, Creative, PR, and Performance teams to ensure cohesive execution across all touchpoints

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed