Growth Marketing Manager, Influencer

Rocket Money•New York, NY

7h•$100,000 - $140,000•Hybrid

About The Position

Reporting to the Director of Growth, Partnerships, you will be a key player expanding our influencer footprint and maximizing Rocket Money’s growth. You will be a key individual contributor in the execution, analysis, optimization, and scale of all things influencer partnerships. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper growth phase, and as a growth marketing manager, you will be expected to accelerate velocity, unlock new scale, and continuously push the boundaries of influencer performance.

Requirements

4 or more years of experience in influencer marketing at a high growth consumer company, startup, or agency.
Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
Proven ability to translate data and experimentation into clear strategic direction and execution.
Experience owning Agency relationships and coordinating across internal and external partners.
You have a holistic view of the marketing funnel and understand the role of each channel.
Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
Advanced proficiency in Excel.

Nice To Haves

Experience repurposing and sourcing new influencer content for ads across paid channels.
Experience with Looker or similar analytics tools is a plus.

Responsibilities

Drive influencer channel performance - Manage day-to-day optimizations, pacing, and operations with meticulous attention to detail, ensuring we consistently hit CAC and ROAS targets.
Partner with agencies to scale - Work alongside the team to manage agency relationships, driving influencer sourcing, rate negotiations, and campaign execution across YouTube and Instagram.
Analyze and optimize relentlessly - Dive deep into campaign performance data to surface insights, identify winning creator profiles and content formats, and translate learnings into actionable optimizations.
Push creative boundaries - Collaborate with our creative team to develop and iterate on best-in-class briefs, test new content strategies, and stay ahead of what top growth teams are doing in the space.
Unlock new scale - Identify opportunities to expand into new creator segments, formats, or partnership structures that accelerate growth while maintaining efficiency.
Experiment and iterate - Contribute to a culture of rapid testing, whether it's new CTAs, hooks, creator types, or campaign structures, and use data to validate what works.
Communicate performance and insights - Contribute to regular reporting on influencer channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.
Improve systems and processes - Identify opportunities to streamline workflows, enhance tracking, and build scalable processes as the influencer program continues to grow.
Maximize content value - Work cross-functionally with Digital and Creative teams to repurpose high-performing influencer content for paid channels, including negotiating usage rights and managing asset collection.