Influencer Marketing Manager

Whatnot•New York, NY

About The Position

As an Influencer Marketing Manager, you'll oversee influencer strategy and execution for one of our core verticals at Whatnot. Potential verticals include Fashion, Cards, Collectibles, and Launch. Each vertical contains subcategories with their own unique communities and creators (e.g. Fashion includes Sneakers, Handbags, Women’s Fashion, Estate Sales). You’ll report on key success metrics enacting proactive solutions to track towards these goals.

Requirements

4+ years influencer marketing experience
Experience in high-growth startups, marketplaces, or creator-focused platforms.
Proven ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts.
Proven ability to execute influencer campaigns that deliver metric driven results.
You're a creative content creator and copywriter.
You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.

Nice To Haves

Familiarity with the niche communities within one of our core verticals is a plus.
Fashion - Handbags, Women’s Fashion, Sneakers, Vintage & Thrift
Cards - Sports Cards, TCG
Collectibles - Comics, Coins, Toys, LEGO, Storage Units
Launch - Beauty, Electronics, Sports Equipment
Experience in business development or high-volume sales environments is a plus.

Responsibilities

Secure strategic partners
Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories.
Drive the pipeline
Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats.
Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact.
Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.
Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards. Oversee the timely posting of agreed deliverables and ensure prompt payment.
Scale growth
Build a stable of +100 micro-influencers that we can activate through our Ambassador Program.

Benefits

Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
$1,000 home office setup allowance
$150 monthly allowance for cell phone and internet
Care benefits
$450 monthly allowance on food
$500 monthly allowance for wellness
$5,000 annual allowance towards Childcare
$20,000 lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Parental Leave
16 weeks of paid parental leave + one month gradual return to work company leave allowances run concurrently with country leave requirements which take precedence.