Senior Manager, Influencer Marketing

Everyday Dose • Austin, TX

6d • Hybrid

About The Position

Everyday Dose is the fastest-growing functional coffee brand in the country, with hundreds of thousands of active subscribers. People discover us because someone they trust told them we changed their mornings. Your job is to make that happen on purpose, at scale. We're hiring a Senior Manager of Influencer Marketing to own creators as a growth channel. This is a builder role. You will personally source creators, negotiate deals, run the seeding operation, and prove the channel with numbers. As the program scales, you hire underneath you and grow with it. We would rather promote the person who built the machine than hire a director to inherit it. Straight talk: we've tried influencer programs before and let them drift. Relationships went stale, seeding was untracked, and nobody owned the number. This is a rebuild with executive backing, reporting to our SVP of Marketing, with a clear mandate and a clean slate.

Requirements

• 3-6 years in influencer, creator, or affiliate marketing, ideally at a DTC wellness, beauty, beverage, or CPG brand.
• Personally run a seeding or ambassador program past 100+ active creators, not just overseen one.
• Worked whitelisting and Spark Ads with a performance team and can talk CAC, not just reach.
• Negotiate hard, follow up relentlessly, and keep creators genuinely warm anyway.
• Analytical enough to build the tracking yourself before tooling exists.
• Want to earn a director title by building something, not by applying for one.
• In Austin or happy to be here often; remote US works if you are exceptional.

Nice To Haves

• Not a community manager measured in comments and DMs.
• Not a strategy layer; the first six months are you, a spreadsheet, and a few hundred creator conversations.
• If your instinct is that influencer 'can't really be measured,' we will disagree quickly.

Responsibilities

• Build the creator engine that drives measurable new-customer revenue: A seeding and gifting machine.
• Hundreds of targeted creators per month receiving product, tracked end to end, with conversion to posts, codes, and revenue instead of vibes.
• A paid creator layer. Negotiated partnerships, whitelisting, and Spark Ads that our paid team can scale, priced against the same CAC and payback bar as every other channel.
• An ambassador program our subscribers feel. Long-term faces of the brand, not one-off transactions.
• Own the influencer budget and the number: creator-sourced revenue and cost per acquisition from creator content.
• Source, outreach, negotiate, and manage relationships across Instagram, TikTok, and YouTube, personally, from day one.
• Manage the seeding operation: targeting, logistics coordination with ops, tracking, and relentless follow-through.
• Manage whitelisting and Spark Ads pipelines feeding our paid social team.
• Manage attribution and reporting: codes, links, post-purchase surveys, and honest reads on what's working.
• Coordinate with our TikTok channel owner on Shop affiliates so creators work both storefronts without conflict.
• Hire help (coordinators, agencies, tooling) as the program earns it.

Benefits

• Competitive salary and performance-based bonuses
• Health, dental & vision insurance
• 401K match
• Unlimited PTO
• Monthly $500 wellness and $2,500 annual professional development stipend
• A rebuild mandate with executive backing, and a program you can grow into a directorship

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed