Senior Manager, Influencer Marketing

Everyday Dose Inc.

7d•Hybrid

About The Position

Everyday Dose is the fastest-growing functional coffee brand in the country, with hundreds of thousands of active subscribers. People discover us because someone they trust told them we changed their mornings. Your job is to make that happen on purpose, at scale. We're hiring a Senior Manager of Influencer Marketing to own creators as a growth channel. This is a builder role. You will personally source creators, negotiate deals, run the seeding operation, and prove the channel with numbers. As the program scales, you hire underneath you and grow with it. We would rather promote the person who built the machine than hire a director to inherit it. Straight talk: we've tried influencer programs before and let them drift. Relationships went stale, seeding was untracked, and nobody owned the number. This is a rebuild with executive backing, reporting to our SVP of Marketing, with a clear mandate and a clean slate.

Requirements

3-6 years in influencer, creator, or affiliate marketing, ideally at a DTC wellness, beauty, beverage, or CPG brand.
Experience running a seeding or ambassador program with 100+ active creators.
Experience with whitelisting and Spark Ads with a performance team, with an understanding of CAC.
Strong negotiation and follow-up skills.
Analytical ability to build tracking systems.
Desire to build a program and team, potentially earning a director title.
Located in Austin or willing to be there often; remote US considered for exceptional candidates.

Responsibilities

Build the creator engine that drives measurable new-customer revenue.
Manage a seeding and gifting machine: hundreds of targeted creators per month receiving product, tracked end to end, with conversion to posts, codes, and revenue.
Develop a paid creator layer: negotiated partnerships, whitelisting, and Spark Ads that our paid team can scale, priced against the same CAC and payback bar as every other channel.
Create an ambassador program for subscribers: long-term faces of the brand, not one-off transactions.
Own the influencer budget and key metrics: creator-sourced revenue and cost per acquisition from creator content.
Personally handle sourcing, outreach, negotiation, and relationship management across Instagram, TikTok, and YouTube from day one.
Manage the seeding operation: targeting, logistics coordination with ops, tracking, and follow-through.
Develop whitelisting and Spark Ads pipelines for the paid social team.
Implement attribution and reporting: codes, links, post-purchase surveys, and analysis of what's working.
Coordinate with the TikTok channel owner on Shop affiliates to ensure creators work with both storefronts without conflict.
Hire support as the program scales (coordinators, agencies, tooling).