Influencer Marketing Manager, WFM Owned & Influencer

Amazon • Austin, TX

2d

About The Position

This role owns the strategy and vision for Whole Foods Market’s influencer
program, including managing creator relationships, developing our bench of brand
advocates across micro, mid-range, and macro tiers, and setting the influencer
brief framework. The Influencer Manager ensures the influencer program is fully
integrated into our broader social strategy.
You'll join Whole Foods Market's Social Media & Influencer Marketing team as
Influencer Manager, reporting to the Head of Owned & Influencer leading the
Influencer & Partnerships function alongside a Coordinator, collaborating daily
to build authentic creator partnerships.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience managing influencer marketing budgets and demonstrating ROI.
• Proven track record of managing influencer relationships directly (not through agencies), including hands-on creator outreach, relationship building, and day-to-day partnership management
• Experience negotiating influencer contracts, including usage rights, content licensing, exclusivity terms, and compensation structures

Nice To Haves

• Grocery or food category experience.
• Experience with influencer management platforms and tools.
• Knowledge of FTC guidelines and influencer disclosure requirements.
• Experience working in brand marketing or sustainability-focused organizations.
• Track record of scaling programs from pilot to enterprise-level.
• Strong cross-functional collaboration skills with creative, legal, and marketing teams.

Responsibilities

• Influencer Program Strategy – Develop and execute the strategic vision for our influencer program across all creator tiers (micro, mid-range, and macro).
• Creator Relationship Management – Build and maintain relationships with brand advocates.
• Brief Framework Development – Create and standardize the influencer brief framework to ensure consistency and effectiveness across campaigns.
• Cross-Functional Integration – Ensure the influencer program is fully integrated into our broader social strategy and marketing initiatives.
• Campaign Execution – Manage end-to-end campaign execution, including timeline management, content approval, and quality control.
• Budget & Resource Management – Oversee program budget allocation and resource planning to maximize ROI.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed