Content Marketing Manager, WFM Owned & Influencer

Amazon • Austin, TX

2d

About The Position

This role owns the content calendar for Whole Foods Market and is responsible
for translating social strategy into an actionable posting plan. The social
Content Manager writes briefs and social copy, and manages content creation
processes. This position ensures our social presence is consistent, on-brand,
and strategically aligned across Instagram, TikTok, and YouTube.
As an individual contributor, this role requires a balance of strategic
thinking, hands-on content creation, and meticulous project management.
You'll join Whole Foods Market's Social Media & Influencer Marketing team as
Content Marketing Manager, reporting to the Head of Owned & Influencer leading
the Content function collaborating daily to build the WFM voice on social media.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
• Strong writing skills with proven ability to adapt tone and style across Instagram, TikTok, and YouTube.
• Demonstrated experience managing content calendars and multi-platform posting schedules.
• Strong project management and organizational skills with attention to detail.
• Deep understanding of platform-specific best practices, trends, and content formats for Instagram, TikTok, and YouTube.

Nice To Haves

• Experience in production and post production
• Experience with industry standard social listening and campaign management tools
• Experience creating brand marketing content
• Grocery or food category experience.
• Strong cross-functional collaboration skills with creative, legal, and marketing teams.
• Proficiency in content creation tools and mobile video production (shot-on-iPhone content).

Responsibilities

• Content Calendar Management – Own and maintain the social content calendar, ensuring strategic alignment and consistent posting cadence across Instagram, TikTok, and YouTube.
• Strategic Translation – Translate high-level social strategy into actionable, day-to-day posting plans with clear timelines and deliverables.
• Brief & Copy Development – Write creative briefs and platform-specific social copy that adapts tone and style to audience and channel requirements.
• External Team Coordination – Coordinate with external partners, agencies, and vendors to ensure seamless content production and delivery.
• Cross-Functional Collaboration – Have strong collaboration skills. Seek out diverse perspectives, using partners to challenge their own ideas and assumptions, and enrolling stakeholders in calendar + content development.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed