Influencer Marketing Manager

Direct Agents•New York, NY

2d•$70,000 - $85,000•Onsite

About The Position

Direct Agents is looking for a strategic, detail-oriented Influencer Marketing Manager to lead influencer and UGC programs across a portfolio of client accounts. This role sits at the intersection of creative strategy and campaign execution—sourcing and managing talent, driving content quality, and collaborating cross-functionally to deliver measurable results. If you're plugged into culture, fluent in the creator economy, and thrive in a fast-paced agency environment, we want to hear from you. This is a full-time, in-office role based in our NYC headquarters, four days a week with Fridays off.

Requirements

2–4 years of experience in influencer marketing, social media, or integrated campaign management—agency experience preferred
Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies
Ability to analyze performance data and translate findings into actionable recommendations
Exceptional organizational and communication skills with strong attention to detail
Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work—from research and analysis to ideation and storytelling

Nice To Haves

Experience with influencer platforms (HypeAuditor, or similar) is a plus
Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace
Basic design skills or familiarity with Adobe Creative Suite is a plus

Responsibilities

Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
Lead influencer and UGC partnerships end-to-end—from outreach and negotiation to brief development and content approval
Ideate and collaborate with creators to produce authentic content that resonates with target audiences
Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube
Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously
Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment
Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery
Collaborate with the paid media team to adapt influencer assets for performance across platforms
Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities
Partner with internal teams to optimize future campaigns based on data and learnings
Work closely with creative, design, paid media, and account teams to ensure seamless execution
Assist with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals
Support preparation of client presentations and performance reviews

Benefits

Regular performance reviews with quarterly growth path check-ins
Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
New MacBook Pro and access to cutting-edge AI tools across the agency
Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition

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