Influencer Marketing Manager

Hasbro

2h•$88,800 - $153,100

About The Position

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! We are undergoing exciting and fast growth at Wizards and are looking for a driven Influencer Marketing Manager to come join our influencer team for Magic: The Gathering! The ideal candidate is a self-starter with proven experience in paid and organic influencer strategy and execution, collaborating with our business partners to build effective and scalable influencer campaigns to support our year-round marketing efforts.

Requirements

5+ years of hands-on influencer management and execution experience across all major social platforms including YouTube, Twitch, Instagram, Twitter, and TikTok.
Proven track-record of positive collaboration with other business partners in a growing and evolving org.
Experience using influencer analytics platforms and extrapolating key and meaningful business highlights.
Comprehensive understanding of influencer marketing standards and rules of engagement.
Attention to detail and experience with keeping multiple moving pieces of a project on schedule.
Passion for games and empathy with influencers, creators, players, and the global gaming community.

Nice To Haves

A basic understanding of and experience with Magic’s products and communities is a plus!

Responsibilities

Develop, implement, and grow influencer and creator programs across our diverse portfolio of products.
Drive immediate and focused acceleration in maturity and growth of Magic Ambassador program.
Apply a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services.
Track effectiveness of influencer campaigns and proactively share data-backed insights to inform future executions.
Hands-on management of influencer and agency relationships to scale our activations long-term.
Support multiple campaigns, products, and brand initiatives simultaneously.
Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into your day-to-day contributions.