Influencer Marketing Manager (Contract)

Hasbro•Renton, WA

7h•$42 - $60•Onsite

About The Position

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! As an Influencer Marketing Manager, you will lead the day-to-day creator operations for our ambitious AAA titles, EXODUS and Warlock.

Requirements

4–6 years of experience in influencer marketing, creator management, or digital marketing.
Proven experience accomplishing influencer campaigns from planning through reporting.
Strong understanding of the gaming creator ecosystem and platform dynamics (Twitch, YouTube, TikTok, X).
Experience with influencer tools such as CreatorIQ, StreamHatchet, or similar platforms.
Excellent communication and relationship management skills.
Highly organized and diligent, with the ability to manage multiple campaigns simultaneously.
Data-driven approach with the ability to interpret performance metrics and tell a clear story.
Passion for games and a deep appreciation for how creators build player communities and culture.

Nice To Haves

Experience working with AAA gaming franchises.
A background in content creation or a network of industry contacts.
Knowledge of current trends in digital marketing and social media.

Responsibilities

Accomplishing and scaling global influencer and creator programs that drive awareness and engagement.
Partnering closely with brand, social, community, and product teams to integrate creator strategies across the marketing funnel.
Building and maintaining positive relationships with creators, agencies, and talent managers.
Managing creator outreach, onboarding, briefing, and activation timelines.
Coordinating creator programs including early access, content drops, and launch moments.
Supporting creator participation in key events such as reveals, hands-on previews, and global events.
Tracking and analyzing campaign performance across key platforms.
Delivering regular reporting on creator activations and providing insights and recommendations.