Influencer Marketing Manager

coty • New York, NY

1d • $100,000 - $130,000 • Hybrid

About The Position

The Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work. The Manager, PR & Influencer Marketing should excel at managing multiple priorities, staying highly organized, and approaching work proactively with a positive, collaborative mindset. The ideal candidate is an engaged social media consumer with strong writing skills, deep interest in beauty—specficially makeup and fragrance —and a passion for influencer marketing and public relations. They are an effective communicator who enjoys building relationships with creators, beauty editors, and VIPs. Experience with luxury makeup and fragrance brands is a strong plus.

Requirements

• 4-year Undergraduate Degree in Communications or Related Field
• 3+ years of Public Relations, Influencer Marketing, Event Planning and/or related experience, particularly in the makeup space
• Experience in event management and execution
• Experience managing influencer campaigns
• Interest in the Beauty, Public Relations and Influencer Marketing industries
• Based in or near NYC
• Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills, and resourcefulness
• Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
• Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation - Creativity, savvy, originality, brand understanding
• Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive

Nice To Haves

• Experience working with beauty or lifestyle brands; prestige/luxury makeup & fragrance brand experience preferred
• Genuine interest in Marc Jacobs Fragrances and Beauty, including their brand worlds, aesthetics, and consumer communities
• Existing influencer and agent relationships
• Existing beauty editor relationships and strong understanding of the editorial landscape

Responsibilities

• Lead in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
• Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
• Manage external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
• Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
• Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
• Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
• Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
• Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents
• Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
• Develop and maintain strong editorial relationships to support ongoing earned press coverage
• Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools
• Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies
• Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs
• Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360° campaign performance
• Maintain up-to-date media and influencer contact lists
• Assist in managing detailed brand budgets across influencer, press, and event programs
• Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors
• Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams
• Manage product closet inventory with accuracy, organization, and allocation strategy
• Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes
• Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360° communications
• Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments
• Communicate clearly and professionally on behalf of the department and uphold Coty’s luxury brand standards

Benefits

• Comprehensive health, dental, and vision benefits.
• Generous PTO and holiday schedule.
• Employee discounts across Coty’s luxury portfolio.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager