Influencer Marketing Manager

Kestra Technologies

1d•Remote

About The Position

Kestra is seeking an Influencer Marketing Manager to build and lead their developer influencer marketing program from scratch. This is a high-leverage role focused on accelerating Kestra's growth through community and word-of-mouth, now at an enterprise scale. The ideal candidate will be hands-on, take ownership, and be accountable for the program's results. This role involves identifying and engaging with creators in the platform engineering, DevOps, data, and technical founder spaces, negotiating deals, managing relationships, and expanding into adjacent channels. The goal is to drive measurable results, focusing on sessions, sign-ups, and ROI, rather than just impressions.

Requirements

Experience running influencer campaigns for tech or SaaS clients at a talent, media, or creator-focused agency.
Understanding of creator platforms and experience operating from the brand side.
Experience in the dev tools or open-source influencer marketing space, or experience as a creator, creator manager, or in DevRel.
Deep knowledge of the developer/tech influencer landscape.
Ability to think in terms of funnels and focus on measurable outcomes like sign-ups and conversions, not just impressions.
Strong organizational skills, including experience with CRM, budget tracking, content calendars, and reporting templates.
Ability to write clear, concise briefs for creators that are easy to understand and use.
Comfortable working asynchronously in a distributed, international team environment.
Ability to hold a conversation with technical professionals about orchestration, CI/CD, or infrastructure tools (not necessarily an expert, but conversational).
Experience with attribution tools.

Nice To Haves

Existing network of tech creators or creator managers.
Experience with PostHog, Dub, Hubspot, Common Room, or Google Analytics.

Responsibilities

Source and qualify creators (YouTube, newsletters, podcasts, community figures) whose audiences align with Kestra's target users (platform engineers, DevOps leads, infra builders, data teams, technical founders).
Develop and maintain a creator scoring system based on audience relevance, engagement quality, growth trajectory, and content fit.
Build and maintain a ranked prospect pipeline for influencer marketing.
Monitor competitor influencer marketing activities to identify opportunities and best practices.
Negotiate, structure, and close influencer deals, managing the entire process from first contact to invoicing.
Build and maintain a CPM pricing model for influencer collaborations.
Develop a modular messaging kit for creators, providing them with the necessary information about Kestra without being overly prescriptive.
Maintain a library of video assets, product demos, and in-app recordings for creator use.
Set up unique UTM links for each creator/campaign and enforce specific placement and call-to-action requirements.
Align influencer placement timing with Product Marketing initiatives, such as product launches and feature pushes.
Review all influencer placements within 48 hours of going live to ensure quality and adherence to the brief.
Manage the full lifecycle of creator relationships, including deal history, performance tracking, communication logs, and renewal dates.
Develop recurring deals and ambassador programs with top-performing creators.
Handle underperforming partnerships by renegotiating, adjusting formats, or ending collaborations professionally.
Explore and test adjacent channels such as technical newsletters, dev podcasts, and sponsored community content.
Investigate co-marketing opportunities like joint webinars and live coding sessions.
Provide insights from creator conversations back to Product and Marketing teams.
Document all aspects of the influencer program, including sourcing criteria, outreach templates, negotiation frameworks, briefing kits, and reporting cadences.
Build a self-serve onboarding flow for new partnerships.
Own and manage a dashboard to track key performance indicators (KPIs) such as CPM, Sessions, Sign-ups, Conversion Rate, Budget ROI, and Repeat Rate.