Influencer Marketing Manager

dbrand•Mississauga, ON

4d•CA$70,000 - CA$90,000•Remote

About The Position

We are looking for an Influencer Marketing Manager to supercharge our influencer marketing machine. This role involves developing and maintaining relationships with creators, negotiating contracts, and improving our PR and Affiliate programs, all with the goal of evolving our brand's cult-like following. The ideal candidate is an analytical and motivated individual with razor-sharp judgment and a knack for critical thinking, who can contribute to a culture of excellence and maintain innovative strategies for influencer acquisition and retention. The company emphasizes a strong internal culture, commitment, engagement, and accessibility, holding every team member to an exacting standard.

Requirements

3-5 years of digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy.
Proven expertise with influencer and affiliate platforms (e.g. Superfiliate, Grin, CreatorIQ, etc).
Complete commitment to living and breathing influencer culture.
Successful track record of planning and executing influencer marketing strategy for multi-million dollar paid digital marketing campaigns.
Excellent project management skills, able to track and stay on top of competing priorities and projects.
Exceptional relationship management and people skills.
Impeccable written and verbal communication - you’re a strong, confident, and exacting communicator.
An exacting eye for modern design and a e s t h e t i c s.
Ability to identify and implement process improvements using a data-driven approach.
Detail-oriented, self-sufficient, resourceful, organized, and proactive.
Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

Responsibilities

Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives.
Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
Facilitate contract negotiation and payment with assistance from other internal stakeholders.
Work with our Creative and Marketing teams to manage Whitelisting, Meta Partnership Ads, and TikTok Spark Ads to boost content and maximize ROI.
Run dbrand’s micro-influencer program, ensuring a consistent stream of content to use for paid social testing.
Build a creator framework that connects DTC and retail expansion efforts.
Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls.
Mentor and develop prospective junior team members.
Manage external creative agency relationships as required.