Influencer Marketing Manager

dbrand

18h•Remote

About The Position

The Influencer Marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for an Influencer Marketing Manager who can supercharge that machine. Whether they're developing and maintaining relationships, negotiating contracts with both AAA creators and micro-influencers, or finding methods to further improve our gold-standard PR and Affiliate programs, the Influencer Marketing Manager retains a singular focus: evolve the cult. dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes dbrand, the Influencer Marketing Manager is tasked with developing and maintaining our influencer marketing campaigns and partner relationships, applying and monitoring key performance indicators across all channels, and keeping their fingers on the pulse of innovative strategies for influencer acquisition and retention.

Requirements

3-5 years of digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy.
Proven expertise with influencer and affiliate platforms (e.g. Superfiliate, Grin, CreatorIQ, etc).
Complete commitment to living and breathing influencer culture.
Successful track record of planning and executing influencer marketing strategy for multi-million dollar paid digital marketing campaigns.
Excellent project management skills, able to track and stay on top of competing priorities and projects.
Exceptional relationship management and people skills.
Impeccable written and verbal communication - you’re a strong, confident, and exacting communicator.
An exacting eye for modern design and aesthetics.
Ability to identify and implement process improvements using a data-driven approach.
Detail-oriented, self-sufficient, resourceful, organized, and proactive.
Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

Responsibilities

Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives.
Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
Facilitate contract negotiation and payment with assistance from other internal stakeholders.
Work with our Creative and Marketing teams to manage Whitelisting, Meta Partnership Ads, and TikTok Spark Ads to boost content and maximize ROI.
Run dbrand’s micro-influencer program, ensuring a consistent stream of content to use for paid social testing.
Build a creator framework that connects DTC and retail expansion efforts.
Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls.
Mentor and develop prospective junior team members.
Manage external creative agency relationships as required.