Influencer Marketing Manager

HumanN•West Lake Hills, TX

2d•Hybrid

About The Position

Humann is seeking an Influencer Marketing Manager to lead their creator program. This role is responsible for the day-to-day management of the influencer and ambassador network, including finding creators, defining campaign deliverables, cultivating community, and measuring success. The manager will collaborate with brand and creative teams to ensure creator authenticity and brand alignment. This position reports to the Director of Social and Influencer and will play a key role in developing the influencer strategy from the ground up.

Requirements

3-5 years of experience in influencer marketing or creator partnerships with category experience in health, wellness, or CPG preferred
Experience managing a network of creators at volume. You know how to scale and manage multiple relationships at once without losing the brand personalization
Strong written communicator with the ability to pitch creators, drive passion for our products, and write briefs that result in great content
Familiarity with influencer management platforms (Grin, Aspire, CreatorCore, or similar)
Solid understanding of FTC disclosure requirements and content rights basics
Highly organized, detail-oriented, and self-directed
A disrupter mentality thriving in whitespace
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

Identify, vet, and recruit influencers and creators across Instagram, TikTok, YouTube, and emerging platforms with a focus on health, fitness, wellness, and longevity niches
Manage a high volume of outreach and relationship development, balancing quality and scale
Build and maintain a creator pipeline across micro, mid-tier, and targeted macro partnerships
Serve as the primary point of contact for Humann's creator network
Develop authentic, long-term relationships with ambassadors
Manage gifting, seeding, and product fulfillment logistics
Oversee contract execution and ensure compliance with FTC guidelines and brand standards
Brief creators clearly and collaboratively, balancing brand guidelines with creative freedom
Manage content approval workflows and timelines to keep campaigns on track
Coordinate with the Social Media Manager & Paid Media Manager to repurpose creator content across owned and paid
Support campaign moments (product launches, key retailers, and partnership activations) with creator integration
Own the influencer CRM keeping creator records, content rights, performance data, and communication history organized and up to date
Own the day-to-day relationship with the agency partner serving as the primary point of contact for briefing, campaign coordination, and performance accountability with oversight from the Director
Track deliverables and hold creators accountable to agreed timelines
Manage program budgets including agency and platform fees, creator payments, and gifting
Track and report on influencer KPIs: impressions, engagement, CPM, and revenue drivers (when relevant)
Benchmark Humann's creator performance against relevant competitors and category leaders
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of creator community trends, algorithm changes, and social landscape shifts