Influencer Marketing Manager - Growth

Tin Can • Seattle, WA

3d • Hybrid

About The Position

Tin Can is seeking a growth-focused Influencer Marketing Manager to lead the performance aspect of their influencer program. The role involves sourcing creators, developing content concepts optimized for paid social ads, and managing the end-to-end pipeline from outreach to performance feedback. This position is distinct from brand partnerships and gifting, with a primary goal of generating content that performs as paid creative and directly contributes to revenue. The ideal candidate will be hands-on, build the program's infrastructure, and eventually lead a team as the program scales.

Requirements

• 3-5+ years of experience running influencer or creator programs, preferably at a DTC brand where content was tied to paid performance.
• Experience sourcing creators specifically to fuel paid social campaigns at a creator-led DTC brand is highly desirable.
• Strong instincts for both brand alignment and performance-driving content, with the ability to balance these factors.
• Proven experience negotiating rates, scopes, and usage rights with creators of various sizes.
• Comfort with influencer marketing platforms (e.g., Sprout Social, Archive, ShopMy, or similar tools).
• Strong and fast written communication skills for briefs and outreach.
• A bias toward action and the ability to manage multiple tasks and threads simultaneously.
• Understanding of both influencer marketing and paid creative strategy.
• Comfort being measured on hard outputs like content volume, quality (brand alignment and ad performance), and contribution profit.
• Collaborative, low-ego approach and a desire to work closely with a small senior team.

Nice To Haves

• Fluency in Sprout Social, Archive, and ShopMy.
• Hybrid backgrounds are welcome, such as performance creative strategists who have run creator programs, or influencer marketers with deep instincts for ad creative.

Responsibilities

• Source creators from various channels, including existing customers, inbound interest, and proactive outreach to brand-aligned, performance-driving accounts.
• Manage the entire creator pipeline: outreach, negotiation, contracting, briefing, content review, usage rights, payment, and performance feedback.
• Develop content concepts and briefs that align with the brand and are optimized for paid advertising performance.
• Achieve a throughput target of approximately 20 qualifying creator content pieces per month, ready for paid testing.
• Prioritize whitelisting and usage-rights deals, with paid partnerships and gifting considered where appropriate.
• Collaborate with the Growth Lead on paid performance insights to inform creator selection and content strategy.
• Coordinate with the Brand Influencer marketer and Organic Social manager to ensure a unified brand presence across all creator initiatives.
• Maintain a high standard for content quality and brand alignment.
• Build scalable systems and processes, with the potential to advocate for additional resources like freelancers, contractors, or direct hires as the program grows.
• Partner closely with Brand leadership to uphold brand standards.

Benefits

• Opportunity to build something that matters in protecting childhood.
• Real accountability and impact with work directly tied to revenue.
• A proven growth motion ready to scale.
• A small, high-trust, mission-driven team environment.
• Room to build and shape the future of creator marketing, with a path to leading a team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed