Industry Partnerships & Buyer Relations Manager, Healthcare

Informa Group .•Orlando, FL

3d•$75,000 - $85,000•Hybrid

About The Position

Informa Markets is seeking an experienced and strategic Industry Partnerships & Buyer Relations Manager to grow and support its healthcare events portfolio. Based in the Orlando, Florida office, the role leads partnership and buyer engagement strategies to drive revenue and attendee quality, working closely with exhibition sales, marketing, content, and event operations teams. The position manages strategic industry relationships, buyer acquisition and retention, partnership and buyer-related revenue programs, market intelligence, cross-functional coordination, and associated budgets. The role is expected to meet or exceed annual revenue targets and report on partnership and buyer performance and market developments.

Requirements

At least 4 years of progressive experience in business development, partnerships, or buyer relations within healthcare, pharmaceuticals, or the events industry.
A proven track record of building and managing strategic partnerships that produce measurable business results.
Demonstrated success attracting and engaging senior-level decision-makers and C-suite executives.
Experience managing or collaborating with exhibition sales teams in a B2B events environment.
Experience working in a matrixed organization with multiple stakeholders.
Experience with B2B events, conferences, or trade shows in healthcare or related sectors.
Strong understanding of the healthcare and pharmaceutical industry landscape, including key players, trends, challenges, and regulatory environment.
Exceptional relationship-building and networking abilities with senior-level stakeholders.
Strong negotiation and commercial acumen.
Strategic thinking and the ability to turn a vision into actionable plans while balancing strategy with tactical execution.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication and presentation skills.
Data-driven decision-making and strong analytical capabilities.
Ability to work independently and manage multiple priorities in a fast-paced environment.
Collaborative mindset and experience working across cross-functional teams.
Familiarity with event-industry best practices and trends, CRM systems, partnership management tools, B2B marketing, and audience development strategies.

Nice To Haves

An existing network of senior contacts in the healthcare and pharmaceutical industries.
Experience with international healthcare markets and global partnerships.
Background in healthcare consulting, pharmaceutical sales, or medical device industries.
Experience with event matchmaking platforms and networking technologies.

Responsibilities

Identify, cultivate, and secure strategic partnerships with healthcare and pharmaceutical organizations, industry associations, research institutions, and solution providers.
Negotiate partnership agreements, sponsorship packages, and collaborative opportunities; own key partner relationships and maintain engagement and satisfaction.
Create differentiated partnership models, tiers, and benefit structures, and collaborate with exhibition sales to identify complementary opportunities.
Design and implement strategies to attract C-suite executives, senior decision-makers, and qualified buyers across healthcare and related sectors.
Build relationships with industry influencers and thought leaders, develop buyer value propositions and incentive programs, and manage buyer engagement initiatives.
Own the Hosted Buyer Program, including budget allocation, ROI tracking, and continuous improvement; develop VIP buyer qualification processes and post-event engagement strategies.
Drive incremental revenue through strategic partnerships, non-traditional sponsorships, and premium buyer programs; support pricing strategies, identify revenue opportunities, and meet or exceed annual targets.
Monitor healthcare and pharmaceutical trends, regulatory changes, competitors, and market opportunities; collect partner and buyer feedback and provide insights to content and programming teams.
Represent the organization at industry conferences and networking events and provide quarterly market intelligence reports to senior leadership.
Act as the primary liaison among exhibition sales, marketing, and content teams; lead cross-functional alignment meetings and coordinate partner and buyer campaigns, programming, and on-site experiences with relevant teams.
Provide regular reporting and insights to senior leadership on partnership and buyer metrics.
Manage the annual budget for partnership development and hosted buyer programs and support ROI tracking and budget monitoring under senior guidance.

Benefits

401(k) match.
Health, vision, and dental insurance.
Parental leave.
Employee stock purchase plan with company shares offered at a minimum 15% discount.
Up to four paid volunteer days per year and charity match funding.
Bespoke training, mentoring platforms, and access to LinkedIn Learning courses.
15 days of PTO, increasing to 20 days after three years and 25 days after six years.
10 national holidays and a birthday leave day.
Opportunity to work from (almost) anywhere for up to four weeks per year.
Employee assistance program, mental health first aiders, and free access to a wellness app.
Global awards and recognition programs.