Industry Partnerships & Buyer Relations Manager, Healthcare

Informa Group Plc.•Orlando, FL

9h•$75,000 - $85,000•Hybrid

About The Position

Informa Markets is seeking an experienced and strategic Industry Partnerships & Buyer Relations Manager to grow and support its healthcare events portfolio. Based in the Orlando, Florida office, the role develops partnership and buyer-engagement strategies to drive revenue and attract high-quality attendees. The manager works closely with exhibition sales, marketing, content, event operations, leadership, and external partners to integrate these strategies into event planning and delivery. The position owns relationships with strategic partners and qualified buyers, develops partnership and premium buyer offerings, and manages the Hosted Buyer Program. It also tracks revenue, budgets, and return on investment; evaluates industry and competitor developments; and provides market intelligence and performance insights to senior leadership. The role is expected to meet or exceed annual revenue targets for partnership and buyer-related programs.

Requirements

At least 4 years of progressive experience in business development, partnerships, or buyer relations within healthcare, pharmaceuticals, or the events industry.
A track record of building and managing strategic partnerships that deliver measurable business results.
Demonstrated success attracting and engaging senior-level decision-makers and C-suite executives.
Experience managing or collaborating with exhibition sales teams in a B2B events environment.
Experience working in a matrixed organization with multiple stakeholders.
Experience with B2B events, conferences, or trade shows in healthcare or related sectors.
Strong understanding of the healthcare and pharmaceutical industry landscape, including key players, trends, and challenges.
Exceptional relationship-building and networking abilities with senior-level stakeholders.
Strong negotiation, commercial acumen, strategic thinking, project management, communication, presentation, and analytical skills.
Ability to translate strategy into action, balance strategic vision with tactical execution, manage multiple initiatives and priorities, work independently in a fast-paced environment, and collaborate across functions.
Deep understanding of healthcare and pharmaceutical industry dynamics, including the regulatory environment.
Familiarity with event-industry best practices and trends.
Knowledge of CRM systems and partnership management tools.
Understanding of B2B marketing and audience development strategies.

Nice To Haves

An existing network of senior contacts in the healthcare and pharmaceutical industries.
Experience with international healthcare markets and global partnerships.
A background in healthcare consulting, pharmaceutical sales, or medical device industries.
Experience with event matchmaking platforms and networking technologies.

Responsibilities

Identify, cultivate, and secure strategic partnerships with healthcare and pharmaceutical organizations, industry associations, research institutions, and solution providers.
Negotiate partnership agreements, sponsorship packages, and collaborative opportunities; manage key partner relationships and satisfaction.
Develop partnership models, tiers, and benefits that distinguish offerings from standard exhibitor packages and complement traditional exhibitor sales.
Design and implement strategies to attract C-suite executives, senior decision-makers, and qualified buyers across healthcare and related sectors.
Build relationships with industry influencers and thought leaders, develop buyer value propositions, and implement buyer incentives and engagement initiatives.
Own and manage the Hosted Buyer Program, including budget allocation, ROI tracking, and continuous improvement.
Develop VIP buyer selection criteria and qualification processes, and create year-round post-event engagement strategies.
Drive incremental revenue through partnerships, non-traditional sponsorships, and premium buyer programs; assist with pricing and package development.
Identify new revenue opportunities in existing and emerging healthcare sectors, meet or exceed annual revenue targets, and collaborate with sales teams on integrated commercial strategies.
Monitor industry trends, regulatory changes, competitors, market gaps, and emerging opportunities; provide quarterly market intelligence reports to senior leadership.
Collect and organize partner and buyer feedback, and provide insights to content and programming teams.
Represent the organization at industry conferences and networking events.
Serve as the liaison among exhibition sales, marketing, and content teams; lead cross-functional meetings to align partnership and buyer priorities.
Partner with marketing on acquisition campaigns, coordinate programming with content teams, and work with event operations to deliver on-site experiences for VIP buyers and partners.
Report partnership and buyer metrics and insights to senior leadership.
Manage the annual partnership development and hosted buyer program budget, supporting ROI tracking and budget monitoring under senior guidance.

Benefits

Up to four paid volunteer days per year and charity match funding.
Training and learning opportunities, mentoring platforms, and access to thousands of courses on LinkedIn Learning.
15 days of PTO, increasing to 20 days after three years and 25 days after six years.
10 national holidays, a birthday leave day, and the option to work from almost anywhere for up to four weeks per year.
401(k) match.
Health, vision, and dental insurance.
Parental leave.
Employee Stock Purchase Plan (ESPP) offering company shares at a minimum 15% discount.
EAP assistance, mental health first aiders, and free access to a wellness app.
Colleague social events, colleague groups and networks, global awards, and recognition programs.