Industrial Forklift Sales Representative

Fraza / Vitan Equipment • Newark, NJ

3d

About The Position

The Field Sales Representative (outside sales) drives sales growth by identifying and cultivating new business opportunities, maintaining relationships with existing clients, and promoting material handling solutions. The role involves building customer relationships, assessing client needs, and offering tailored solutions to improve operational efficiency and productivity. The representative serves an assigned territory and sells products such as forklifts and aerial lifts.

Requirements

• Proven track record of success in outside sales; experience in material handling, industrial equipment, or related industries is preferred.
• Experience with solution-based selling and complex sales cycles.
• Strong communication, negotiation, and presentation skills.
• Technical aptitude and ability to learn complex product details.
• Proficiency in CRM systems and Microsoft Office Suite.
• Valid driver’s license and reliable transportation for travel within the sales territory.
• Ability to work independently, manage time effectively, and meet deadlines.

Nice To Haves

• Bachelor’s degree in business or a related field (preferred but not required).

Responsibilities

• Identify, prospect, and generate new leads within assigned territories.
• Develop and execute a strategic sales plan to achieve and exceed sales targets.
• Promote and sell material handling products and solutions, including forklifts and aerial lifts.
• Build and maintain strong, long-lasting client relationships to support customer satisfaction and loyalty.
• Conduct regular follow-ups and visits to assess customers’ evolving needs.
• Provide technical and consultative support, ensuring proposed solutions meet customers’ operational needs.
• Prepare detailed and accurate client proposals, quotes, and contracts.
• Maintain accurate records of sales activities, client interactions, and forecasts in CRM software.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed