In-Market Sales Manager - Miami

Formula E•Miami, FL

About The Position

Formula E is seeking an In-Market Sales Manager to lead its commercial activity and represent the brand in Miami. The role connects global strategy with local execution, with the goal of making the Miami E-Prix a commercially successful event and an established part of South Florida’s sporting, social, and corporate calendars. The manager owns local revenue generation, pursuing opportunities beyond Formula E’s global partner ecosystem. This includes selling premium Race Suites and B2B ticketing bundles, securing local sponsorship inventory, and managing sales from lead generation through deal closure. The role also represents Formula E in local business and executive networks, gathers market intelligence, and works with central teams, local partners, venue operators, city stakeholders, and agencies to deliver commercial activations in line with global standards. This position is offered on an independent contractor basis. The stated compensation package is €100,000 OTE, including a €50,000 base salary.

Requirements

  • Proven track record in B2B sales, hospitality, or commercial partnerships in the sports, entertainment, or luxury sectors.
  • Existing network of high-level corporate contacts in Miami.
  • Business-level fluency in professional English and knowledge of American business etiquette.
  • Ability to develop tailored, high-impact proposals for varied sectors, including private wealth, fintech, commercial real estate, international lifestyle brands, and regional multinational headquarters.
  • Ability to communicate Formula E’s value proposition, combining elite motorsport, clean technology, and premium hospitality.
  • Experience managing third-party agencies and navigating the logistics of large-scale international events.
  • Self-motivated, highly organised, resilient, and able to take ownership of the Miami E-Prix’s commercial success.
  • Strong persuasive communication skills and ability to work under race-week time pressure.

Nice To Haves

  • Bilingual proficiency in English and Spanish.

Responsibilities

  • Achieve 100% of assigned revenue targets in the Miami market.
  • Identify and secure commercial opportunities outside Formula E’s global partner ecosystem.
  • Sell premium Race Suites and B2B ticketing bundles and secure local sponsorship inventory.
  • Manage the full sales cycle, from lead generation to deal closure.
  • Represent Formula E at local chambers of commerce, industry summits, and executive networking events.
  • Build the Miami E-Prix’s position on South Florida’s sporting, social, and corporate calendars.
  • Gather intelligence on regional corporate entertaining trends, hospitality spending, and brand ESG goals to inform commercial offerings.
  • Coordinate local commercial delivery with central Hospitality, Event Operations, and Partnership Management teams; local venue operators; city stakeholders; and catering and production agencies.
  • Work with Global Account Managers to ensure local activations meet global partnership standards and provide a seamless experience.
  • Manage third-party agencies and address operational challenges associated with large-scale international events.
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