HubSpot & Marketing Operations Specialist

WarriorBabe

1d

About The Position

We're a women's fitness and transformation brand running a multi-funnel, multi-brand operation across paid acquisition, low-ticket offers, high-ticket VIP coaching, and an ambassador program. Our CRM and marketing ops stack is the engine behind it all — and it's growing faster than one person can manage. We're hiring a HubSpot & Marketing Operations Specialist to own the day-to-day of our HubSpot environment, support our sales and marketing teams with workflows and reporting, and partner closely with our Acquisitions Operations lead on the integrations, automations, and data pipelines that keep everything connected. This role is hands-on, technical, and high-leverage. You'll touch the systems that drive revenue every single day.

Requirements

• 3+ years of hands-on HubSpot experience (Marketing Hub + Sales Hub, ideally Enterprise tier)
• Demonstrated experience building complex workflows, custom properties, and custom objects
• Strong Zapier (or equivalent) experience, including multi-step Zaps with filters, formatters, and Code steps
• Working understanding of REST APIs — comfortable reading API docs and debugging webhook payloads
• Solid grasp of marketing fundamentals: funnels, lifecycle marketing, attribution, lead scoring, segmentation
• Excellent written communication — you can document what you build and explain it to non-technical teammates

Nice To Haves

• HubSpot certifications (Marketing Hub, Sales Hub, Data Integrations)
• SQL experience (we use Supabase / Postgres)
• Experience with SamCart, Kajabi, Webflow, or similar marketing tools
• Background in DTC, info products, coaching, or fitness/wellness
• Familiarity with paid media platforms (Meta, Google) and conversion tracking (pixels, CAPI, server-side events)

Responsibilities

• Day-to-day admin of our HubSpot portal: properties, pipelines, lifecycle stages, lists, users, and permissions
• Build and maintain workflows that move contacts and deals through our funnels (lead → MQL → SQL → closed)
• Manage our multi-stage setter-to-closer sales pipeline, including stage-gating logic and deal routing
• Maintain custom objects (e.g., our Low Ticket object, Ambassador object) and the associations between them
• Keep data clean: deduplication, normalization, property hygiene, and audit cadences
• Field and resolve team-reported HubSpot and workflow issues
• Build dashboards and reports in HubSpot for marketing, sales, and leadership
• Partner with our data team on reporting that lives outside HubSpot (Supabase, Sigma) when needed
• Troubleshoot reporting discrepancies between HubSpot and downstream systems
• Manage our Zapier environment: build, debug, and maintain Zaps between HubSpot and other platforms
• Work with HubSpot APIs and webhooks for custom integrations that Zapier can't handle natively
• Support marketing on email campaigns, list segmentation, and lead scoring
• Support sales on workflow logic, sequence builds, and CRM hygiene
• Set up tracking and attribution for new funnels, landing pages, and offers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed