Digital Marketing Manager – Legal Marketing & HubSpot CRM

Cole, Scott & Kissane•Miami, FL

1d•Onsite

About The Position

Cole, Scott & Kissane, P.A. is seeking an experienced and results-driven Digital Marketing Manager to lead and execute the firm’s digital marketing strategy from our Miami office. This role is ideal for a marketing professional with a strong background in professional services marketing, preferably within a law firm environment, and extensive experience with Enterprise HubSpot for Marketers CRM implementation and optimization. The ideal candidate will play a key role in driving lead generation, enhancing client engagement, overseeing marketing technology, and managing digital campaigns that support business growth, attorney visibility, and firm branding. This is a fully on-site position based in Miami, Florida.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of 5 years of digital marketing experience in a professional services environment, preferably within a law firm.
Proven hands-on experience with HubSpot CRM implementation, administration, and optimization is required.
Strong understanding of SEO, Google Analytics, PPC advertising, email marketing, and social media strategy.
Experience creating and managing marketing automation workflows and reporting dashboards.
Excellent project management, organizational, and analytical skills.
Strong written and verbal communication abilities.
Ability to manage multiple priorities in a fast-paced professional environment.
Experience supporting legal marketing initiatives, attorney bios, practice group campaigns, and client development efforts is highly preferred.

Nice To Haves

HubSpot certifications preferred.
Familiarity with CRM integrations and marketing technology platforms.
Experience with content management systems, particularly WordPress.
Knowledge of professional services client acquisition and lead generation strategies.

Responsibilities

Lead the implementation, optimization, and ongoing management of Enterprise HubSpot for Marketers CRM, including workflows, automation, reporting, and integrations.
Develop and execute digital marketing campaigns across email, web, SEO, PPC, social media, and content marketing channels.
Manage the firm’s website strategy, including content updates, SEO performance, analytics, and user experience enhancements.
Build and maintain marketing automation campaigns and lead nurturing workflows.
Track, analyze, and report on campaign performance, KPIs, lead generation metrics, and ROI.
Collaborate with attorneys, practice groups, and firm leadership to support business development and marketing initiatives.
Oversee email marketing campaigns and client communication strategies.
Coordinate with external vendors, agencies, designers, and marketing partners as needed.
Ensure brand consistency across all digital platforms, communications, and marketing materials.
Stay current on legal marketing trends, HubSpot best practices, and emerging digital marketing technologies.