CRM Marketing Manager

Merchant McIntyre Associates•Washington, DC

19h•Onsite

About The Position

Merchant McIntyre & Associates is a midsize federal grants and government relations firm headquartered in Washington, D.C., that helps nonprofit clients from the higher education, healthcare, and local government sectors reach their federal funding and legislative advocacy goals. Merchant McIntyre is seeking a CRM Marketing Manager to lead the execution and optimization of Salesforce initiatives. This role uses CRM insights to drive targeted outreach and support the Business Development team.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3–5 years of experience in CRM marketing, digital marketing, or marketing operations
2–3 years of hands-on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)
Familiarity with CRM-driven business development or client lifecycle marketing
Working knowledge of email marketing best practices, segmentation, and personalization
Demonstrated experience building and executing data-driven marketing campaigns
Strong writing skills, with the ability to develop clear, compelling, and audience-specific messaging for email campaigns, client communications, and marketing materials
Strong analytical skills with the ability to translate data into actionable insights

Nice To Haves

Experience in professional services, consulting, or government relations environments is preferred
Basic proficiency in HTML, Excel, or reporting tools is a plus

Responsibilities

Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals
Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs
Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture
Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach)
Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments
Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization
Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns
Map and optimize client and prospect journeys across touchpoints
Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies
Partner with client service teams to align outreach with potential client needs and the cultivation stage
Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention)
Use CRM data to generate actionable insights and continuously improve marketing effectiveness
Partner with leadership to support pipeline development and strategic initiatives
Coordinate with external vendors or consultants as needed