Sr Marketing Manager, CRM

MoneyGram•New York, NY

2d•Remote

About The Position

At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably. We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast. If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money. We've created new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CRM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools.

Requirements

7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
Demonstrates the ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code
Demonstrates the ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects
Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics
A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team.
Proficient in Braze, Iterable, Zeta, or a similar CRM platform.

Nice To Haves

Familiarity with CDPs and data enrichment tools is a plus.

Responsibilities

Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence.
Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity
Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process.
Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement.
Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure.
Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.