Sr. Mgr, CRM & Lifecycle Marketing

Exemplis•Cypress, CA

1d•Hybrid

About The Position

We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. CRM and lifecycle marketing represent a meaningful growth opportunity in our business, and we are looking for a strategic, commercially-minded leader to own it. This is not an execution-only role. We partner with a full-service agency that supports Klaviyo execution across the portfolio. This role owns strategy, sets direction, and ensures the work delivered drives measurable business impact. You will be responsible for scaling email and SMS as revenue-driving channels across all brands. You will work cross-functionally with eCommerce, Growth Marketing, Creative, and Analytics to build a more connected and effective customer journey. If you think in customer lifecycle, understand LTV and contribution margin, and know how to get the most out of agency partners, this role is a strong fit. We are a people-first, performance-driven team. We move with urgency, hold ourselves accountable to outcomes, and invest in each other's growth. If you are motivated by impact, collaboration, and continuous improvement, we would love to meet you. This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
8+ years of CRM, lifecycle, or retention marketing experience, preferably in DTC or eCommerce environments
Deep experience with Klaviyo including flows, campaigns, segmentation, analytics, and deliverability
Proven track record of driving measurable revenue growth through email and SMS programs
Experience managing agency partners and holding them accountable to performance
Strong commercial acumen including familiarity with LTV, cohort analysis, and contribution margin
Ability to operate strategically while staying close enough to execution to guide and direct work effectively
Strong cross-functional collaboration and communication skills
Curiosity and comfort with AI tools and personalization strategies

Nice To Haves

Experience managing lifecycle marketing across a multi-brand DTC portfolio
Familiarity with attribution modeling and its application to owned channel measurement
Experience in home furnishings, lifestyle, or accessories categories
Experience evolving a program from early-stage to scaled — building infrastructure, not just optimizing it

Responsibilities

Own CRM and lifecycle marketing strategy across all five DTC brands, from welcome through winback
Drive email and SMS revenue contribution growth that is predictable and sustainable
Develop and maintain a portfolio-level lifecycle roadmap: onboarding, nurture, post-purchase, loyalty, and reactivation
Own CRM KPIs including revenue contribution, engagement, list growth, conversion, and deliverability
Apply a strong commercial lens to decision-making, focusing on contribution margin and payback, not just engagement
Lead the full-service CRM agency across strategy, briefing, QA, and performance management
Define clear in-house vs. agency scopes of work and hold the agency accountable to outcomes
Establish review cadences, performance benchmarks, and continuous improvement loops with agency partners
Evaluate agency performance over time and make recommendations on partnership structure as the function matures
Own segmentation strategy across behavioral, transactional, and predictive dimensions
Drive personalization at scale through Klaviyo including dynamic content, recommendations, and triggered messaging
Build and optimize lifecycle flows across key stages of the customer journey
Partner closely with Analytics to leverage first-party data and improve targeting and LTV insights
Own the CRM campaign calendar and ensure alignment with broader marketing and merchandising plans
Partner with Growth Marketing to connect acquisition and retention strategies
Collaborate with Creative to develop messaging that balances brand and performance
Work with eCommerce teams to align list growth, landing pages, and post-click experience
Bring an AI-native approach to lifecycle marketing. Explore and apply AI-driven opportunities across personalization, segmentation, and optimization
Stay current on emerging tools and capabilities within CRM and lifecycle marketing
Contribute to a culture of curiosity and continuous improvement across the Growth team