Associate Marketing Manager, CRM Rewards & Lifecycle

Curaleaf•Stamford, CT

13h•Onsite

About The Position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. We are seeking a CRM Rewards & Lifecycle Associate Marketing Manager to support and scale our customer engagement strategy across email, SMS, and loyalty. This role is ideal for a hands-on marketer with 3–5 years of CRM experience who thrives in a fast-paced, growth-oriented environment and is comfortable owning execution end-to-end—from strategy to build to performance analysis. The ideal candidate has experience in retail, e-commerce, or regulated industries (cannabis strongly preferred) and is excited to dig into data, tools, and creative to drive customer lifecycle growth.

Requirements

3–5 years of hands-on CRM or lifecycle marketing experience
Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
Strong understanding of email and SMS marketing best practices
Ability to execute independently—comfortable rolling up sleeves and managing details
Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
Data-driven mindset with the ability to interpret campaign results and optimize accordingly
Comfortable working in a fast-paced, high-growth environment

Nice To Haves

Loyalty or rewards program management experience
Experience with segmentation, personalization, and automation at scale
Cannabis retail, dispensary, or highly regulated marketing experience
Familiarity with CRM or CDP integrations and customer data structures

Responsibilities

Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
Own day-to-day deployment of email , SMS and push campaigns, including promotional, triggered, and automated journeys
Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)
Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting
Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards
Create or support email, SMS & push creative, including layout, basic design, and copy edits
Work comfortably with templates and brand guidelines while maintaining speed and consistency
Partner with design and brand teams when needed, while remaining capable of self-sufficient builds
Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
Translate insights into actionable recommendations to improve lifecycle and rewards performance
Maintain documentation for campaigns, journeys, and best practices