CRM & Lifecycle Manager
About The Position
Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives. We're looking for a CRM & Lifecycle Manager to join our team. This role will be focused on building strategic, data driven and customer centric programs that drive long term brand value, grow our active customer base, increase user engagement, and drive higher revenue per customer. This position will leverage our loyalty program, email, SMS, push notification, and a close partnership with the operating teams to create and communicate compelling value propositions for our customers. You will leverage various data sources to understand customer behavior, identify customer needs and understand campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Communication, Business, or related field
- 5+ years of experience in Marketing
- Collaborative team player
- Experience working with tech and product teams.
- Experienced working in fast-paced, technology-driven environments
- Marketing Automation, Lifecycle Marketing, Email and CRM experience
- Prior experience producing conversion driving digital content
- Confidence to think out of the box and experiment with new ideas or projects
- Experience with sophisticated CRM platforms, such as Bloomreach
- Demonstrated analytical, strategic, and project management skills
- Self-starter able to flexibly handle key tasks as needed
- Passion for marketing with a drive to succeed and make an impact
Nice To Haves
- Loyalty Program experience
Responsibilities
- Develop strategy for retention marketing team, oversee execution of integrated campaigns and measure results
- Leverage customer data to create and execute lifecycle marketing campaigns to drive customer engagement and revenue
- Build segmented audiences to deliver more relevant messaging across channels
- Partner with Creative team to develop compelling campaigns and increase Brand value
- Partner with Analytics team to develop, deploy and measure test-and-learn agenda focused on continuous improvement and optimization
- Work collaboratively with Product and Technology teams to develop customer centric offerings that meet our customer expectations and focused to deliver added value
- Partner with Customer Service to understand and leverage customer insights
- Work closely with the technology team on requirements for CRM technical needs
- Stay up to date on best practices and industry trends to constantly find innovative ways to improve the marketing strategies
- All other projects as assigned
Benefits
- company subsidized Medical, Dental, and Vision plans
- 401K with an employer match
- Life Insurance
- Paid Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
