Director, CRM & Lifecycle Marketing
About The Position
We are seeking a strategic and hands-on Director of CRM to own the vision, architecture, and performance of our customer lifecycle marketing programs. This role is accountable for revenue via LTV and campaign performance in addition to leading the development of a scalable CRM ecosystem across eCommerce and Inside Sales channels, leveraging HubSpot to drive acquisition, retention, and LTV growth. This leader will partner cross-functionally across marketing, sales, product, data, and engineering to translate customer insights into high-impact lifecycle strategies and measurable business outcomes.
Requirements
- 8 - 10+ years in CRM, lifecycle, or retention marketing in leadership roles
- Experience with mid-cap $50 - $250M ARR
- Must have revenue accountability in past roles
- Deep experience with HubSpot and/or Salesforce
- Proven success scaling lifecycle programs in eCommerce, and B2B
- Experience integrating CRM with data platforms
- Strong understanding of customer data models and segmentation logic
- Strong understanding of event-based tracking and marketing automation
- Comfortable working with SQL, dashboards, or analytics tools
- Experience with CDPs
- Experience with privacy/regulatory frameworks (GDPR, CCPA)
- Candidates must be authorized to work in the U.S. without current or future sponsorship.
Responsibilities
- Define and execute end-to-end CRM and lifecycle marketing strategy (email, SMS, push, in-app).
- Establish segmentation, personalization, and customer journey frameworks.
- Own customer contact strategy, frequency governance, and channel orchestration.
- Own customer strategy (grow LTV, framework for accelerating highest value by market/vertical).
- Lead CRM platform optimization (HubSpot).
- Partner with data/engineering to ensure clean, scalable customer data models.
- Oversee integrations with CDP, data warehouse, and marketing stack.
- Drive lifecycle programs across key journeys: Acquisition / lead nurture, Onboarding, Retention & repeat purchase, Winback.
- Implement testing roadmap (A/B, multivariate) and continuous optimization loops.
- Define KPIs: LTV, retention, churn, engagement, conversion.
- Build reporting frameworks and dashboards (in partnership with analytics).
- Leverage attribution, incrementality, and cohort analysis to optimize performance.
- Build and lead a high-performing CRM / lifecycle team.
- Manage agencies and vendors as needed.
- Establish best practices, documentation, and operational rigor.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
