HubSpot Marketing Specialist

Oral Arts Laboratory Inc•Huntsville, AL

17h•Onsite

About The Position

Oral Arts Dental Lab, a full-service family owned and operated dental laboratory, is seeking a detail-oriented and creative HubSpot Marketing Specialist to own their email marketing, contact database, and digital campaign operations. This role is responsible for the full lifecycle of marketing communications, including writing email sequences, building landing pages, segmenting audiences, and reporting on performance. The specialist will collaborate closely with the Marketing Director and Leadership to optimize campaign results.

Requirements

HubSpot Marketing Software Certification (or willingness to obtain within 60 days of hire)
Demonstrated hands-on experience using HubSpot or a comparable CRM platform required
Experience with A/B testing and conversion rate optimization
Basic knowledge of HTML/CSS for email template editing
Familiarity with multi-channel marketing including social, paid, and organic strategies
Strong understanding of email marketing best practices, audience segmentation, automation workflows, and marketing analytics
Proficiency in Microsoft Office Suite
Strong written and verbal communication skills with the ability to craft compelling, on-brand copy
Excellent analytical abilities and attention to detail
Ability to work and manage priorities independently

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, or related field is preferred.
Minimum of two years of experience in digital marketing, CRM management, or marketing automation preferred

Responsibilities

Write, build, and optimize automated email sequences for prospect nurturing, onboarding, promotions, and retention.
Develop compelling email copy aligned with brand voice and campaign goals.
Implement A/B testing on subject lines, content, CTAs, and send times.
Monitor open rates, click-through rates, and conversion metrics; make data-driven adjustments.
Create, maintain, and refine contact lists and smart segments based on behavior, lifecycle stage, demographics, and engagement data.
Maintain CRM organization including tagging, lifecycle stage accuracy, suppression lists, and deduplication.
Collaborate with Sales and Customer Service to align CRM data with business objectives.
Design and build landing pages within HubSpot that support campaigns, lead generation, and service promotions.
Develop clear value propositions, calls-to-action, and form integrations.
Integrate tracking pixels, reporting tools, and HubSpot forms.
Build, manage, and optimize end-to-end marketing campaigns within HubSpot.
Create and maintain workflows, automation sequences, and lead nurturing funnels.
Plan and manage promotional calendars and campaign timelines.
Coordinate multi-channel campaigns (email, social, paid, organic) and support new service launches and lead generation initiatives.
Participate in strategy meetings to identify opportunities to improve marketing funnel efficiency and customer acquisition.
Track KPIs including lead generation, conversion rates, email engagement, and campaign ROI.
Build and maintain performance dashboards in HubSpot.
Provide regular marketing performance reports with actionable insights and recommendations.
Stay current on HubSpot platform updates, email deliverability standards, and marketing automation best practices.
Proactively suggest improvements to campaigns, workflows, and overall marketing strategy.
Perform additional duties as assigned by leadership.