Hospice Marketing and Community Liaison

Warm Hearth Village • Christiansburg, VA

17h

About The Position

Warm Hearth Hospice is seeking a motivated, compassionate, and relationship-driven Hospice Marketing and Community Liaison to help grow its hospice program throughout the New River Valley. The role focuses on building meaningful relationships across the community, educating healthcare and community partners about hospice services, and helping patients and families access appropriate care. The position is based in Christiansburg, Virginia, and serves the surrounding New River Valley.

The liaison conducts outreach and presentations, develops and maintains referral relationships, responds to referral opportunities in coordination with the hospice clinical team, and implements marketing strategies to support awareness and sustainable program growth. The role also tracks outreach and referral results, represents the organization at community and professional events, and promotes hospice services ethically and in accordance with applicable healthcare regulations.

Requirements

• Strong interpersonal, communication, networking, and presentation skills.
• Ability to establish and maintain professional relationships with healthcare providers and community organizations.
• Self-motivated and organized, with the ability to manage a community-based territory independently.
• Valid driver's license, reliable transportation, and appropriate automobile insurance.
• Comfort using email, Microsoft Office, and basic reporting tools.

Nice To Haves

• Experience in healthcare marketing, community outreach, business development, or relationship-based sales is preferred.
• Hospice, home health, senior living, or other healthcare experience is strongly preferred.
• A degree in marketing, business, healthcare administration, or a related field is preferred, but is not required with relevant experience.

Responsibilities

• Develop and maintain relationships with hospitals, physicians, skilled nursing facilities, assisted living communities, home health agencies, social workers, discharge planners, and other healthcare professionals.
• Identify new referral opportunities and strengthen existing community partnerships.
• Conduct regular outreach visits, educational presentations, and in-service programs.
• Educate referral partners about hospice services, eligibility, and the referral process.
• Respond promptly to referral opportunities and coordinate with the hospice clinical team to facilitate appropriate transitions of care.
• Represent Warm Hearth Hospice at community events, professional meetings, and networking opportunities.
• Develop and implement marketing strategies to increase hospice awareness and support sustainable program growth.
• Track outreach activity, referral trends, and marketing results.
• Collaborate with hospice leadership and clinical staff to ensure excellent communication and service for patients, families, and referral partners.
• Promote hospice services ethically and in accordance with applicable healthcare regulations.

Benefits

• Bonus incentives based on established performance goals.
• Mileage reimbursement for approved business travel at $0.65 per mile.
• Paid time off.
• Health insurance, subject to plan eligibility.
• Dental insurance, subject to plan eligibility.
• Vision insurance, subject to plan eligibility.
• Retirement savings plan, subject to plan eligibility.
• Supportive leadership and the opportunity to make a meaningful difference in the community.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed