Hospice Community Liaison- SOUTH DALLAS AREA

Custom Care Hospice•Dallas, TX

About The Position

The Hospice Community Liaison serves the southern Dallas County area, including Cedar Hill, DeSoto, Duncanville, Grand Prairie, Lancaster, Mesquite, Red Oak, Waxahachie, and surrounding cities. The role interfaces with hospitals, skilled nursing and assisted living facilities, board and care homes, outpatient discharge planning services, physician offices, and community organizations. It serves as a community resource and public relations representative to facilitate safe, quality healthcare and generate appropriate patient referrals and admissions by building and maintaining professional relationships with referral sources. The liaison develops new business and maintains existing relationships, conducts sales and educational presentations about home care services, supports business development budgeting and volume projections, assesses the market, and develops marketing plans. The position also documents a minimum of 50 quality interactions per week, monitors marketing effectiveness and resource use, supports strategic planning, and maintains knowledge of hospice, palliative care, home health, payer groups, referral sources, competitors, and community resources.

Requirements

At least three years of experience in healthcare marketing; hospice care operations experience is preferred.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Master’s degree preferred.
Experience in hospice care operations preferred.

Responsibilities

Generate business by developing new and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, discharge planners, nursing home professionals, assisted living facilities, special interest groups, and other potential referral sources.
Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services and their benefits.
Assist the Director of Business Development with annual volume projections and marketing department budget allocations, and monitor resources against budget limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
Provide daily communication, creative problem-solving, and a positive attitude to meet client and internal expectations.
Establish and maintain positive working relationships with current and prospective referral and payer sources.
Document physician office visits, referral-source visits, follow-ups, phone calls, and gifts, with a minimum of 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality provider.
Participate in strategic planning by identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of home health, palliative care, and hospice markets, including government agencies, major payer groups, key referral sources, and competitor positioning.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when Cornerstone Healthcare, Inc. does not provide the needed services.
Monitor and report the cost effectiveness of marketing efforts.
Perform other job-related tasks as requested.