Hospice Community Liaison- SOUTH DALLAS AREA

Custom Care Home Health & Hospice•Dallas, TX

1d•$77,000 - $85,000

About The Position

The Hospice Community Liaison serves the southern Dallas County area, including Cedar Hill, DeSoto, Duncanville, Grand Prairie, Lancaster, Mesquite, Red Oak, Waxahachie, and surrounding cities. The role interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge-planning services, physician offices, and other community referral sources. It acts as a community resource and public relations representative to facilitate safe, quality healthcare in the community. The liaison generates appropriate patient referrals and admissions by establishing and maintaining professional relationships with referral sources. The role also supports business development and marketing planning, promotes Vesper Hospice services, monitors marketing effectiveness, and maintains knowledge of home health, palliative care, hospice markets, and community resources. The employer named in the posting is The Pennant Group, Inc.; its healthcare services are delivered through independent operating subsidiaries.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field.
At least three years of experience in healthcare marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.

Nice To Haves

Master’s degree preferred.

Responsibilities

Generate business by creating new and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services and their benefits.
Assist the Director of Business Development with annual organization volume projections and marketing department resource allocations; monitor resource use against budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
Communicate daily, provide creative solutions to problems, and bring a positive attitude to exceed client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral-source visits, follow-ups, phone calls, and gifts, with a minimum of 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with the Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality service provider.
Plan strategically, identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of home health, palliative care, and hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain comprehensive knowledge of marketing and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when services are not provided by Cornerstone Healthcare, Inc.
Monitor and report the cost effectiveness of marketing efforts.
Perform other job-related tasks as requested.