Hospice Care Consultant Family and Physician Liaison

Gentiva Hospice•Virginia Beach, VA
•$63,770 - $79,710

About The Position

Gentiva is seeking a Hospice Care Consultant – Physician and Family Liaison to build relationships with physician practices, nurse practitioners, and their support teams and encourage early, appropriate hospice referrals. Reporting to the AVP of Business Development, this role serves as a brand ambassador, educating referral sources, patients, and families about hospice services while supporting compassionate patient care. The position collaborates with clinical and operational teams, promotes hospice services in the community, and tracks referral and admission activity and regulatory compliance. This is a safety-sensitive position. The stated salary range is $63,770.00–$79,710.00; compensation may vary based on factors including location, experience, education, skills, licensure, certifications, and equity considerations.

Requirements

  • At least 2 years of experience in physician referral development, healthcare marketing, or sales.
  • Proven track record of developing relationships with physicians and nurse practitioners.
  • Knowledge of hospice, community resources, and patient-centered care practices.
  • Strong consultative marketing, communication, and organizational skills.
  • Excellent verbal and written communication skills with diverse audiences.
  • Strong relationship-building and networking skills within healthcare communities.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and data systems.
  • Ability to manage multiple priorities and work independently in a fast-paced environment.
  • Sensitivity to the needs of terminally ill patients and their families.
  • Valid driver’s license and automobile liability insurance coverage.

Nice To Haves

  • Bachelor’s degree in business, marketing, communications, or a related field; equivalent experience is also accepted.

Responsibilities

  • Execute consultative selling strategies to develop sustainable relationships with physicians, nurse practitioners, and healthcare decision-makers.
  • Develop, implement, and evaluate strategic marketing and referral plans to meet budgeted admissions, census, revenue, and growth goals.
  • Collaborate with clinical and operational teams to support hospice programs and quality patient care.
  • Represent the company at community events, physician offices, and professional meetings to promote hospice services.
  • Educate healthcare providers, patients, and families about hospice benefits, clinical outcomes, and care services through presentations, in-services, and one-on-one meetings.
  • Track referrals and admissions, and monitor compliance with corporate, local, and federal regulations.
  • Assist with physician and public education programs to increase community outreach.

Benefits

  • Medical, dental, and vision insurance
  • Wellness programs and resources
  • 401(k) with company match
  • Paid time off (PTO)
  • FMLA, ADA, and other federal- and state-required leaves
  • Short-term and long-term disability
  • Health Savings Account (HSA) contribution
  • Mileage reimbursement or fleet car/vehicle program
  • Cell phone reimbursement for eligible roles
  • Short-term incentive for eligible roles
  • Tuition reimbursement and education support
  • Career advancement opportunities
  • National and local recognition programs
  • Teammate Assistance Fund
  • Seven paid holidays
  • Telemedicine, diabetes management, and joint and spine concierge care
  • Free continuing education units (CEUs)
  • Company-paid life insurance
  • Voluntary pet, critical illness, accident, and long-term care benefits
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service