Hospice Care Consultant Family and Physician Liaison
About The Position
Gentiva is seeking a Hospice Care Consultant – Physician and Family Liaison to build relationships with physician practices, nurse practitioners, and their support teams and help drive early, appropriate hospice referrals. Reporting directly to the AVP of Business Development, the consultant serves as a brand ambassador, educating referral sources about hospice services while supporting compassionate care for patients and families. The role develops and evaluates marketing and referral strategies to achieve admissions, census, revenue, and growth goals; collaborates with clinical and operational teams; and represents the company in community and professional settings. The consultant educates healthcare providers, patients, and families about hospice benefits, clinical outcomes, and services, and tracks referrals, admissions, and regulatory compliance. This is a safety-sensitive position. Gentiva is a national provider of hospice, palliative care, home health care, and advanced illness management, with nearly 600 locations across 38 states.
Requirements
- Minimum 2 years of experience in physician referral development, healthcare marketing, or sales.
- Proven track record of successfully developing relationships with physicians and nurse practitioners.
- Knowledge of hospice, community resources, and patient-centered care practices.
- Strong consultative marketing, communication, and organizational skills.
- Excellent verbal and written communication skills with diverse audiences.
- Strong relationship-building and networking skills within healthcare communities.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and data systems.
- Ability to manage multiple priorities and work independently in a fast-paced environment.
- Sensitivity to the needs of terminally ill patients and their families.
- Valid driver’s license and automobile liability insurance coverage.
Nice To Haves
- Bachelor’s degree in business, marketing, communications, or a related field; equivalent experience is also accepted.
Responsibilities
- Execute consultative selling strategies to develop sustainable relationships with physicians, nurse practitioners, and healthcare decision-makers.
- Develop, implement, and evaluate strategic marketing and referral plans to meet budgeted admissions, census, revenue, and growth goals.
- Collaborate with clinical and operational teams to support hospice programs and ensure quality patient care.
- Represent the company at community events, physician offices, and professional meetings to promote hospice services.
- Educate healthcare providers, patients, and families about hospice benefits, clinical outcomes, and care services through presentations, in-services, and one-on-one meetings.
- Track referrals, admissions, and compliance with corporate, local, and federal regulations.
- Assist with physician and public education programs to increase community outreach.
Benefits
- Medical, dental, and vision insurance
- Wellness programs and resources
- 401(k) with company match
- Paid time off (PTO)
- FMLA, ADA, and other federal- and state-required leaves
- Short-term and long-term disability
- Health Savings Account (HSA) contribution
- Mileage reimbursement or fleet vehicle program
- Cell phone reimbursement for eligible roles
- Short-term incentive for eligible roles
- Tuition reimbursement and education support
- Career advancement opportunities
- National and local recognition programs
- Teammate Assistance Fund
- Seven paid holidays
- Telemedicine, diabetes management, and joint and spine concierge care
- Free continuing education units (CEUs)
- Company-paid life and long-term disability insurance
- Voluntary benefits, including pet, critical illness, accident, and long-term care coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
