Hospice Account Executive Seymour IN

St. Croix Hospice•Seymour, IN

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities and provides education about hospice care. The position also assists the intake team as needed to ensure timely and accurate referral coordination. Responsibilities include sales and marketing operations, referral and community communications, market assessment, budgeting support, event coordination, and support and training for the Care Transition Team.

Requirements

Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Nice To Haves

Associate degree in Marketing, Business Administration, Healthcare, or a related field.

Responsibilities

Meet admission and call volume targets.
Coordinate daily sales and marketing operations, including implementing marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgeted sales volume projections.
Maintain knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Enhance communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services or Regional Director with annual organization volume projections and marketing department allocations.
Monitor resource allocation against budgetary limitations.
Conduct market assessments and help develop a marketing plan to meet budgeted volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across assigned territories.
Support ongoing training of the Care Transition Team.
Mentor and shadow Care Transition Coordinators to assist with territory management.
Help orient new marketing team staff.
Contribute to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain and share knowledge of marketing practices with appropriate organization personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Assist intake as needed to support timely and accurate referral coordination.
Perform other duties as assigned.