Head of Socials

Hotplate • San Francisco, CA

12d • $150,000 - $200,000 • Onsite

About The Position

Hotplate is seeking a Head of Socials to own a key part of its growth engine and its connection with chefs and bakers. The role involves collaborating with co-founders to decide what to test, then owning end-to-end social content execution—including filming, editing, publishing, and analyzing results. The work combines maintaining content for Hotplate’s existing community with experimentation aimed at attracting chefs to the platform, introducing audiences to the food drop model, and encouraging consumers to buy from Hotplate chefs.

The Head of Socials will spend substantial time working in person and asynchronously with chefs and bakers, filming them, drawing out their stories, and helping them feel comfortable on camera. The role emphasizes spotlighting chefs and real food, supporting creators, and using content performance data to form hypotheses, run experiments, and decide what to scale or change. The position is based in San Francisco and is in person five days a week, with an expectation of approximately one to two trips per month, sometimes at short notice.

Requirements

• At least 3 years running social media or content for a brand, creator, or startup.
• Ability to independently write social posts, shoot and edit video, and publish content.
• Strong understanding of what works on Facebook, Instagram, TikTok, and emerging platforms, and why.
• Ability to use content performance metrics to identify patterns, form hypotheses, run experiments, and make decisions.
• Ability to manage creators and contractors and write clear briefs.
• Interest in AI tools and willingness to explore and test new developments in social media.
• Love of food and the people who make it.
• Willingness to work in person in San Francisco five days per week and travel approximately one to two times per month, sometimes last minute.

Responsibilities

• Collaborate with the co-founders to identify social content strategies and experiments to test.
• Own end-to-end content execution, including writing posts, filming, editing, and publishing.
• Analyze content performance using reach, engagement, shares, follower growth, and conversions; identify patterns, form hypotheses, run experiments, and determine what to scale or change.
• Create content that serves Hotplate’s existing community and attracts new chefs, helps audiences discover the food drop model, and builds consumer interest in Hotplate chefs.
• Work closely with chefs and bakers in person and asynchronously to film them, draw out their stories, and help them feel comfortable on camera.
• Manage creators and contractors, write briefs, and maintain the quality of published work.
• Explore new social platforms, formats, and AI tools, and test which are useful for Hotplate.
• Travel for work, typically one to two trips per month, sometimes at short notice.

Benefits

• Comprehensive medical, dental, and vision coverage for the employee and dependents
• 401(k) retirement plan
• Unlimited PTO
• Monthly budget to spend on Hotplate

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed