Head of Socials

Hotplate • San Francisco, CA

11d • Onsite

About The Position

Hotplate is seeking a Head of Socials to own a mission-critical part of its growth engine and its connection with chefs and bakers. The role involves collaborating with the co-founders to shape and test social strategy, then owning end-to-end content execution—including filming, editing, publishing, and analyzing performance. The work includes maintaining content for Hotplate’s existing community, but is primarily focused on experimentation to attract new chefs, introduce people to the food drop model, and encourage consumers to buy from Hotplate chefs.

The Head of Socials will spend significant time working with chefs and bakers in person and asynchronously, filming them, drawing out their stories, and helping them feel comfortable on camera. The role is based in San Francisco, with in-person work five days a week and an expectation of approximately one to two trips per month, sometimes at short notice. The person in this role will initially create much of the content themselves and may build out a network of creators and contractors as the company grows.

Requirements

• Be able to write posts, shoot and edit video, and publish content independently.
• Use reach, engagement, shares, follower growth, and conversions to evaluate content and guide decisions.
• Have a strong understanding of what is working on Facebook, Instagram, TikTok, and emerging platforms, and why.
• Be able to manage creators and contractors and write clear briefs.
• Be excited about AI tools and actively explore developments in social media.
• Have a love for food and the people who make it.
• Have at least 3 years of experience running social or content for a brand, creator, or startup.
• Be willing to work in person in San Francisco five days a week.
• Be willing to travel approximately one to two times per month, sometimes at short notice.

Responsibilities

• Collaborate with the co-founders to identify and test social media strategies.
• Create, film, edit, and publish social content independently.
• Analyze content performance, identify patterns, form hypotheses, run experiments, and determine what to scale or change.
• Create content that attracts new chefs to Hotplate, introduces the food drop model, and encourages consumers to buy from Hotplate chefs.
• Work with chefs and bakers in person and asynchronously to film them and tell their stories.
• Help chefs and bakers feel comfortable on camera and supported in their experience with Hotplate.
• Manage creators and contractors, write clear briefs, and raise the quality of published content.
• Explore social media trends and AI tools, and test what may be useful for Hotplate.

Benefits

• Comprehensive medical, dental, and vision coverage for the employee and dependents.
• 401(k) retirement plan.
• Unlimited PTO.
• Monthly budget to spend on Hotplate.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed