Head of SEO

As the Head of SEO at OJO, you will be responsible for developing and executing SEO strategies to drive consumer engagement. Working closely with cross-functional teams, you will recommend changes to website architecture, content, and linking to improve SEO positions. Additionally, you will conduct research, provide reporting, and stay up-to-date with industry changes to ensure optimal SEO performance. This is an exciting opportunity for a hands-on leader to make a significant impact in a fast-growing company.

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Assist with building and optimizing the internal linking strategy to maximize rankings
• Direct the team to manage deliverables and timelines
• Conduct natural search research and share insights with the executive team
• Collaborate with Engineering, UX, and Product teams to implement proposed recommendations
• Direct, participate in, and regularly communicate Website/App SEO Audits & Competitive Search Analyses
• Develop, manage, and provide SEO-related reporting with the Business Analytics team
• Conduct key phrase research for organic search and YouTube
• Lead and assist with site architecture discussions and inform taxonomy decisions as we build out new pages on the site/App
• Stay on top of SEO industry changes, social trends, and search engine updates
• Explain difficult concepts using simple language and graphics
• Create a robust SEO strategy for the marketplace, including a roadmap of initiatives to drive growth
• Create monthly, quarterly, and ad-hoc reports to stay on target, inform accurate forecast, and drive optimal decisions to improve SEO performance
• Mentor team members on SEO best practices, strategies, and latest insights
• Enjoy problem-solving and have the ability to adapt to new technologies and processes
• Have cross-functional experience, as this person will have SEO influence across all teams in the organization
• Possess strong communication skills, both verbal and written, especially to non-specialists
• Have in-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Demonstrate strong leadership and teamwork skills, including the ability to work with others and communicate ideas independently
• Provide training and education for non-SEO team members
• Have a proven history of successful SEO strategy creation and implementation
• Have experience as an SEO copywriter with an understanding of how to write for both users and search engines at once

• Enjoy problem solving and have the ability to adapt to new technologies and processes
• Cross-functional experience, as this person will have SEO influence across all teams in the organization
• Communication Skills – speaks and writes clearly and articulately especially to non-specialists
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong leadership and teamwork skills—the ability to work with others as well as the confidence and skill to communicate ideas independently
• Provide training and education for non-SEO team members
• Proven history of successful SEO strategy creation and implementation
• Experience as an SEO copywriter with an understanding of how to write for both users and search engines at once

• Equitable Pay Practices
• Equity
• Flexible PTO Policy
• 20+ Paid Company Holidays
• Options for 100% Coverage of Employee and Dependent Medical Health Premiums
• Robust Ancillary Benefit Offerings Including Dental, Vision, Life Insurance and Disability Coverage, and Pre Tax Savings Accounts
• Talkspace Access for Employees and Their Dependents
• Home Office Stipend
• Monthly Wellness Stipend
• Generous Paid Parental Leave
• Investment in Continued Learning
• Promote from Within Philosophy
• Volunteer Program
• Dog-friendly Workplace