Head of Scientific Engagement and Omnichannel Strategy

Takeda•Boston, MA

4d•$282,500 - $443,850

About The Position

The Head of Scientific Engagement and Omnichannel Strategy will shape and own Takeda Medical’s future-state scientific engagement and omnichannel strategy, including its enterprise roadmap, operating model, investment priorities, and required capabilities. The role establishes the Medical foundation and enterprise framework for scalable scientific engagement, including principles and standards for Generative Engine Optimization (GEO) and AI-enabled ways of working. It owns Takeda’s enterprise GEO strategy across content, evidence, dissemination, governance, measurement, external ecosystems, data, platforms, and technology to support the accurate, visible, and trusted representation of Takeda’s scientific and medical information across AI-powered search and generative platforms. The role advises senior Medical leadership on emerging risks and opportunities, investment and operating-model implications, and capability needs related to scientific information access, AI adoption, stakeholder behavior, and the external information ecosystem. It drives cultural and operational transformation and internal communication, and serves as Medical’s strategy lead for external AI, clinical intelligence, medical education, and HCP engagement companies and platforms. The position provides enterprise leadership and decision authority across functions and geographies, aligns senior stakeholders, and represents Medical’s digital scientific engagement and omnichannel priorities in enterprise governance and transformation initiatives. Responsibilities span global scientific engagement strategy; enterprise GEO strategy, governance, and implementation; stakeholder intelligence and measurement; the evolution of Field Medical scientific exchange; global-to-local alignment; content, platform, data, and capability enablement; scientific content deployment and integrity; compliant coordination with Commercial; external AI and scientific-information platforms; professional-society ecosystem strategy; and enterprise risk and execution leadership.

Requirements

Bachelor’s degree, preferably in a science- or business-related field.
18 years of experience leading a global function, enterprise capability, transformation portfolio, or multiple interdependent sub-capabilities within Medical Affairs, Commercial Digital/Omnichannel, or related strategy roles.
Strong knowledge of the pharmaceutical industry and Scientific Communications.
Demonstrated expertise defining and scaling global scientific engagement and omnichannel strategies, including integrated digital experiences, field and hybrid engagement, HCP self-service, and emerging AI-enabled modalities.
Ability to lead global enterprise strategy in a complex matrix, communicate effectively with executive stakeholders, build cross-functional alignment and consensus, establish decision rights and accountability, and navigate competing priorities and conflict.
Ability to lead complex, multidisciplinary enterprise initiatives, establish priorities, and ensure effective execution in a rapidly evolving environment.
Ability to identify emerging trends, translate ambiguity into enterprise strategy, shape investment priorities, and establish governance around new Medical Affairs capabilities.
Strong understanding of Medical Affairs principles, scientific integrity, evidence quality, legal and regulatory requirements, privacy, compliant scientific exchange, and HCP information needs.
Demonstrated ability to build strategic relationships with professional societies, academic experts, HCPs, patient or advocacy organizations, external AI and clinical-intelligence companies, medical-education stakeholders, and other scientific ecosystem partners.

Nice To Haves

Advanced degree in a science- or business-related field.
Experience with AI-enabled engagement, GEO, generative AI or RAG-based platforms, personalization engines, clinical-intelligence tools, or next-generation CRM and engagement technologies.
Experience leading enterprise platform implementation, digital transformation, or Medical operating-model transformation.
Deep experience in scientific communications, including publications, Medical Communications, congress strategy, Medical Information, evidence dissemination, and omnichannel scientific engagement.
Prior experience in a global role with direct accountability to local or affiliate market teams.

Responsibilities

Own and establish the global scientific engagement and omnichannel strategy, strategic roadmap, portfolio of priorities, and differentiated stakeholder experience across the full channel mix.
Own Takeda’s enterprise GEO strategy across information, content, evidence, engagement, governance, measurement, external ecosystems, data, platforms, and technology.
Establish and chair an enterprise-wide GEO Strategy Steering Committee to define governance, decision rights, strategic priorities, cross-functional accountabilities, investment recommendations, and escalation pathways.
Establish and lead a Medical GEO Working Group to set scientific standards and implementation priorities, including evidence prioritization, source traceability, citation integrity, contextual accuracy, content freshness, structured scientific statements, metadata, lifecycle management, monitoring, and remediation.
Establish enterprise HCP and scientific stakeholder intelligence and measurement capabilities; use insights to shape journeys, channel strategy, evidence and engagement priorities, and measures of discoverability, information quality, engagement effectiveness, stakeholder outcomes, evidence gaps, and remediation needs.
Provide enterprise strategic direction for the evolution of Field Medical scientific exchange in an AI-enabled environment, including use of Field Medical insights to identify evidence gaps, information needs, scientific misperceptions, GEO priorities, and AI-generated information lacking appropriate context.
Partner with Global Medical, USBU, and IBU Regional and LOC Medical teams to align scientific engagement and omnichannel strategy with enterprise priorities and adapt the global approach to local stakeholder needs, regulatory requirements, and infrastructure realities.
Partner with Global Data Dissemination, GCC and US Medical Content Hub, Scientific Communications, Medical Excellence/Operations, DD&T, and other functions to translate strategy into scalable content, platform, data, capability, and operating-model requirements.
Ensure publications, congress materials, Medical Information, and RWE/HEOR evidence are structured and deployable across the omnichannel architecture while meeting scientific, legal, regulatory, disclosure, privacy, and MLR requirements.
Partner with Commercial Engagement teams to establish a coordinated and appropriately firewalled engagement model, with clear delineation between non-promotional and promotional engagement.
Serve as senior Medical strategy lead for external AI, clinical intelligence, medical education, and HCP information platforms; establish enterprise criteria for scientific credibility, transparency, evidence currency, privacy, governance, and compliant collaboration; and represent Takeda Medical in relevant forums and partnerships.
Define Takeda Medical’s strategy for engaging professional societies as they evolve into AI-enabled knowledge, education, guideline-discovery, and medical-information platforms.
Anticipate enterprise risks, dependencies, and execution barriers; establish mitigation and escalation pathways; and mobilize senior stakeholders to resolve issues affecting strategic priorities.
Drive cultural and operational transformation and internal communication to support adoption and implementation of omnichannel, digital, and AI-enabled strategies.
Advise senior Medical leadership on emerging risks, opportunities, investment priorities, operating-model implications, and capability requirements.