Head of Product Line Management Sportstyle Footwear
About The Position
PUMA is hiring a Head of Product Line Management Sportstyle Footwear to lead regional footwear product strategy across North and Latin America. The role translates global brand direction into consumer-relevant and market-right opportunities, while representing regional consumer, cultural, marketplace and account insights within the global product organization. The position leads and develops a team of Product Line Managers, guides seasonal product strategy and line architecture, and builds partnerships across Merchandising, Sales, Design, Development and Marketing. It also steers seasonal milestones and product creation execution, presents strategies and market opportunities to senior leaders and wholesale partners, and works with global Footwear teams to incorporate regional opportunities while maintaining alignment with global brand strategies. The role promotes consumer-first decision-making and continuous improvement in team capabilities and ways of working.
Requirements
- 10+ years of experience in Product Line Management, Merchandising, Product Creation or a related function within the footwear, sportswear or lifestyle industry.
- Proven experience leading, coaching and developing high-performing teams.
- Deep understanding of North and Latin American consumers, marketplace dynamics and industry trends.
- Strong strategic, analytical and commercial mindset, with the ability to translate consumer and marketplace insights into product opportunities.
- Excellent communication, presentation and stakeholder management skills, including the ability to influence across functions and regions.
- Experience working within complex global organizations and collaborating across multiple teams and markets.
- Passion for sportswear, streetwear, sport-fashion and consumer culture.
- Ability to thrive in a fast-paced environment while managing multiple priorities and seasonal timelines.
- Willingness to travel domestically and internationally as required.
Nice To Haves
- Bachelor's or Master's degree in Business, Marketing, Fashion Management or a related field preferred.
Responsibilities
- Lead, coach, mentor and develop a team of Product Line Managers, including setting objectives and fostering a high-performance culture.
- Drive North and Latin American regional footwear product strategy in line with global brand direction and regional consumer and market opportunities.
- Represent North and Latin American consumer, cultural, marketplace and account insights within the global product organization.
- Lead seasonal product strategies, line architectures and product briefs.
- Partner with Merchandising, Sales, Design, Development and Marketing to align and execute regional product strategies.
- Guide the team through seasonal milestones, timely decision-making and product creation execution.
- Monitor consumer behavior, marketplace dynamics and competitive trends across North and Latin America to identify opportunities and inform product direction.
- Present product strategies, seasonal priorities and market opportunities to senior leadership, regional stakeholders and key wholesale partners.
- Collaborate with global Footwear teams to incorporate regional opportunities throughout product creation while maintaining alignment with global brand strategies.
- Maintain accurate product information, line plans and seasonal tools within company systems and processes.
- Foster a consumer-first mindset and evolve team capabilities, ways of working and organizational effectiveness.
Benefits
- Bonus
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
