Chef(fe) de l'Éducation pour l'Amérique du Nord / Head of North American Education

Toon Boom Animation Inc.•Montreal, QC

32d•Hybrid

About The Position

The Head of North American Education leads Toon Boom's Education business across North America, with a primary focus on accelerating growth within the U.S. K-12 segment. This commercially driven leader will own revenue growth, market expansion, strategic partnerships, and go-to-market execution — including building and scaling a dedicated outbound sales organization of SDRs and Account Executives.

Requirements

At least 7+ years of experience in Education, SaaS, Technology, Media & Entertainment, or related industries.
Proven track record of building and scaling outbound sales motions.
Experience hiring and leading SDR and AE teams.
Strong understanding of the U.S. Education and K-12 ecosystem.
Demonstrated success in driving revenue growth and strategic partnerships.
Excellent communication skills and ability to lead confidently through executive-level presentations.
Strategic, results-oriented leader who combines a builder's mindset with operational discipline (including forecasting) — putting customers at the center, leading across teams with data and collaboration.

Responsibilities

Develop and execute the North American Education growth strategy aligned to the company's revenue objectives.
Lead expansion into the U.S. K-12 market through direct and partner-led motions.
Build and scale a dedicated Education sales organization, including SDRs and Account Executives.
Drive new logo acquisition, expansion, and retention across K-12 and Higher Education.
Own forecasting, pipeline management, territory planning, and operating cadence for the Education business.
Develop a focused U.S. K-12 GTM strategy, identifying high-potential districts, state opportunities, and education programs.
Build relationships with district leaders, curriculum stakeholders, government agencies, channel partners, and industry associations.
Position Toon Boom as a critical tool supporting career readiness, STEAM education, workforce development, and digital media programs.
Identify partnership opportunities that accelerate scale and market penetration.
Recruit, develop, and retain high-performing SDRs and AEs.
Establish clear KPIs, accountability frameworks, and a high-performance culture.
Partner with Revenue Operations to improve forecasting, reporting, and sales effectiveness.
Ensure strong adoption, retention, and expansion within the Education customer base.
Partner with Customer Experience and Training teams to improve outcomes and increase lifetime value.
Support certification initiatives that strengthen Toon Boom's market differentiation.