Head of Member Growth Marketing

Maven Clinic • New York, NY

2d • $170,000 - $200,000 • Hybrid

About The Position

As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

Requirements

• 7+ years in B2B2C lifecycle and member growth marketing.
• At least three years in a role where the primary output was scalable programs, not individual account campaigns.
• Experience building things that run without direct involvement (through AI, automation, or team autonomy).
• Deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates.
• Track record of meaningful, measurable improvement across enrollment funnel mechanics.
• Experience leading teams and building a performance culture.
• Experience hiring, not just managing.
• Confident, constructive partner to CS and payer teams.
• Ability to lead with data, design structured experiments, interpret results honestly, and change approach accordingly.
• Active work authorization in the US.

Nice To Haves

• Experience with Looker or Braze.
• Experience with payer-distributed benefits.
• Experience with health plan partner marketing.
• Experience with referral and vendor partnership programs at scale.

Responsibilities

• Lead a revenue-driving team responsible for growing membership across Maven's full book of business.
• Set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond.
• Own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments.
• Build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Become the enrollment resource that CS and payer teams genuinely rely on, understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Hold strategic ownership of enrollment initiatives that span product, CS, payer, and data, ensuring each track has a clear owner, dependencies are visible, and progress is translating to enrollment outcomes.
• Partner across the B2B2C and consumer organizations to build and optimize flows for eligible consumers finding their employer coverage and enterprise members finding a path to continue care.
• Drive scaled growth through experimentation, including A/B tests on landing pages, paid ads layered against claims campaigns, copy and UX hypothesis testing, and partnership pilots.
• Build the reporting that makes enrollment performance legible at the channel level, client level, and program level, pursuing metrics to catch the shift to a scalable program model and make it visible.

Benefits

• Equity
• Employer-covered health, dental, and insurance plan options
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed