Head of Marketing & Growth
RPM Healthcare•Fair Lawn, NJ
•$90,000 - $110,000•Remote
About The Position
RPM Healthcare partners with physician practices, health systems, and self-insured employers to deliver scalable care management programs that improve outcomes, increase patient engagement, and generate measurable financial results. Our solutions include Remote Patient Monitoring (RPM), Chronic Care Management (CCM), care coordination, weight management, and population health programs. As we continue to grow, we are looking for a marketing leader who can help elevate our brand, generate demand, support sales growth, and build a scalable marketing function.
Requirements
- 5+ years of marketing experience with increasing levels of responsibility
- Proven experience supporting revenue growth through marketing initiatives
- Strong understanding of demand generation, branding, content strategy, and sales enablement
- Experience working closely with sales organizations
- Ability to operate as both strategist and executor
- Strong project management and organizational skills
- Strong written and verbal communication skills
- Comfortable working independently in a fully remote environment
- Ability to thrive in a fast-moving, entrepreneurial organization
Nice To Haves
- Healthcare, healthcare technology, or digital health
- HubSpot
- ZoomInfo
- LinkedIn Advertising
- Google Ads
- Account-Based Marketing (ABM)
- Marketing automation
- Brand development
- B2B healthcare marketing
- Population health, RPM, CCM, or value-based care
Responsibilities
- Own and execute RPM Healthcare's growth marketing strategy
- Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
- Partner closely with sales leadership to support pipeline generation and revenue growth
- Build lead nurturing programs that move prospects from awareness to opportunity
- Develop account-based marketing initiatives for strategic target accounts
- Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
- Improve lead conversion performance across the funnel
- Lead the ongoing evolution of the RPM Healthcare brand
- Improve website messaging, positioning, and user experience
- Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
- Ensure consistent messaging across all channels and customer touchpoints
- Help define how RPM Healthcare is positioned against competitors
- Create presentations, case studies, one-pagers, videos, and sales collateral
- Support executive presentations and conference opportunities
- Partner with sales to create targeted campaigns and outreach initiatives
- Build marketing programs that directly support revenue generation
- Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
- Establish KPIs, reporting processes, and performance dashboards
- Manage marketing budgets, contractors, agencies, and external vendors
- Continuously evaluate marketing effectiveness and ROI
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Fully remote work environment
- Company-paid travel expenses for approved business travel
- Direct access to executive leadership
- Opportunity to build and shape the marketing function from the ground up
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
