Head of Media

Dyson•New York, NY

4d•$168,000 - $210,000•Onsite

About The Position

Lead Dyson’s U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.

Requirements

Bachelor’s degree in Business or related field
10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
Deep experience with transactional websites for consumer brands, paid search, and analytics
Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation.
Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
Innovative, proactive, and detail-oriented
Experience with major analytics tools
Strong project management, leadership, and team-building skills
Deep understanding of Dyson’s brand and values

Nice To Haves

online search marketing certification

Responsibilities

Shape and implement annual media plans per category, plus cross-category brand initiatives
Identify high-performing and emerging media channels; test, learn, and refine strategies
Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
Cascade actionable MMM reports; drive an environment of continual performance review and learning
Set and review agency KPIs, ensure campaign optimization, and maximize ROI
Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
Ensure timely campaign delivery and maximize value of media investments
Collaborate globally to track performance, refine plans, and implement digital initiatives
Drive integrated digital campaigns, working closely with e-commerce, retail.com, and affiliate teams
Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
Build, develop, and motivate a high-performance media team
Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication

Benefits

401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability