Head of Social Media, Amazon Gaming - Luna
About The Position
Amazon Gaming is hiring a Social Media Global Lead to define and drive the global social media strategy across our portfolio of games, services, and brands. This role is the leader for social media across Amazon Gaming, responsible for building a world-class social presence that fuels player acquisition, deepens community engagement, and elevates brand love. You will set the strategic direction for social across all platforms and markets, establish global measurement frameworks, build and lead a distributed team of social media managers and agency partners. The ideal candidate combines deep platform expertise with a passion for gaming culture, a data-driven mindset, and the ability to operate at both the strategic and executional level in a fast-moving, global environment.
Requirements
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Nice To Haves
- Experience in the gaming industry with a deep understanding of gaming culture, communities, and player behavior.
- Track record of making social media a strategic priority at the organizational level, including securing executive sponsorship and D-team-level accountability.
- Experience managing creator/influencer programs as part of a broader social media strategy.
- Familiarity with Amazon's marketing ecosystem, tools, and internal processes.
- Experience leading social media through brand mergers, rebrands, or portfolio consolidations.
Responsibilities
- Develop and own the global social media strategy for Amazon Gaming encompassing brand channels, title-specific channels, and cross-portfolio social initiatives.
- Define a unified social media framework and best practices that serve as the standard across all markets and titles, ensuring consistency in voice, quality, and strategic approach while allowing for regional and cultural nuance.
- Build and maintain a global content calendar that aligns social activations with title launches, live-service events, cultural moments, and tentpole campaigns.
- Identify and capitalize on emerging platforms, formats, and trends (e.g., short-form video, AI-generated content, interactive social experiences) to keep Amazon Gaming at the forefront of social innovation in the gaming space.
- Champion a community-first philosophy, ensuring social media serves as a two-way channel that listens to, engages with, and amplifies the player community.
- Establish a global social media measurement framework with clearly defined KPIs that tie social performance to business outcomes, including reach, engagement, sentiment, conversion, and player lifetime value.
- Drive creator and influencer collaborations on social, working closely with the Growth Marketing team to integrate creator content into the broader social ecosystem.
- Present social media strategies, performance readouts, and investment cases to senior and executive leadership through regular business reviews.
- Build and nurture relationships with platform partners (Meta, TikTok, YouTube, Reddit, Discord, Twitch) to secure early access to features, beta programs, and co-marketing opportunities.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
