Head of Marketing

Savvy Talent

About The Position

The Head of Marketing will own marketing at a fast-growing creator marketing platform, helping scale the company from approximately $12 million to $100 million in annual run rate through both a product-led growth (PLG) self-serve motion and an enterprise sales motion. Reporting directly to the CEO, this player-coach will bring the company’s brand positioning to life across social media, paid media, the website, product marketing, and enterprise campaigns. The role leads a small team of approximately three people, expected to grow over the next year, and manages supporting agencies. Marketing work currently distributed across growth, sales, and other teams will be brought together under this role. The Head of Marketing will maintain consistent brand positioning across channels, execute important work hands-on when needed, and clearly report initiative results and impact.

Requirements

4 to 7 years of marketing or growth experience at a SaaS, marketplace, or consumer technology company.
A key role on the marketing or growth team of a fast-growing startup or scale-up, ideally one with $10 million to $100 million in revenue, with results that can be clearly demonstrated.
Experience leading or mentoring others, including direct reports, freelancers, or agencies, and readiness to manage a small team.
Hands-on skills in copywriting, offers, positioning, and storytelling, with examples of campaigns personally built and launched.
Deep, current understanding of the creator economy, social platforms, and how attention works on modern channels.
Experience with PLG or self-serve acquisition, and interest in learning enterprise marketing.
Strong interest in AI tools and workflow optimization, with real examples of their use.
Resourcefulness and a data-driven approach, with the ability to show results for initiatives run.

Nice To Haves

Experience with two-sided marketplaces.
Experience as a founding marketer or first marketing hire at a venture-backed startup, ideally one with an exit.
Experience managing agencies for positioning, PR, SEO, AEO, or GEO.
Hands-on experience with a modern go-to-market stack.
Experience running LinkedIn offers and gated content for enterprise pipeline.

Responsibilities

Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline.
Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution.
Keep every channel aligned with brand positioning across social media, paid media, product marketing, and the website.
Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content.
Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated-content campaigns that generate qualified sales pipeline.
Create high-converting offers and landing pages using AI tools, and run them through LinkedIn and paid media.
Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market.
Build and systematize email marketing using AI tooling and automation.
Execute hands-on work, including copywriting, branding, storytelling, and messaging.
Track every initiative, report on performance, and communicate what is working and the impact it is delivering.